Video Security Will Be Used by Two-Thirds of Households in North America by 2028, ON World Reports |
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ON World, a leading authority in smart home technology research, forecasts a vibrant growth trajectory for the video security sector, including IP/WiFi security cameras and video doorbells. With expectations to reach two-thirds (65%) of North American households by 2028—a near doubling from the 2023 rate—video security emerges as the fastest-growing segment in the smart home industry. This significant growth comes amid rising concerns for home safety. According to the FBI, a home invasion occurs approximately every 30 seconds in the United States, underscoring the critical demand for advanced security solutions. Video doorbells have become particularly popular among first-time smart home product buyers, while other video security cameras continue to dominate unit shipments. Throughout the pandemic, indoor cameras saw rapid adoption, though outdoor cameras remain the most common choice among consumers. Battery-powered video doorbells, now accounting for over half of the unit shipments, stand out as the largest and fastest-growing segment, reflecting an increased demand for versatile and easy-to-install home security options. Consumer Insights on Smart Home Security ON World's survey of 1,500 smart home users or online adults in North America who are interested in smart home technologies revealed significant ownership and future purchase intentions: • 43% own security cameras, with 39% having video doorbells. • In terms of future plans, 3 in 5 respondents are more likely to invest in smart home security products now than they were in 2021, with video doorbells (48%) and smart door locks (37%) leading the planned purchases. • The survey also highlights a strong consumer trend towards multiplicity in security, with 58% planning to purchase more than one security camera within the next two years.
The research further identifies Amazon as the preferred retail channel for 73% of consumers, followed by electronics stores (38%), home centers (37%), and mass market retailers (34%). This distribution underscores the importance of accessible and trusted purchasing avenues for consumers looking to enhance their home security. With the ongoing evolution of consumer preferences and the pressing need for enhanced home security underscored by FBI statistics, the video security market stands at the cusp of significant expansion. ON World's insights provide valuable guidance for manufacturers, retailers, and service providers aiming to navigate and capitalize on these emerging trends. For more detailed information on ON World's research into the video security market and other smart home technologies, visit ON World's website or contact us at: About ON World: Back to News
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