About Us

ON World has been a leading source of IoT market research and business intelligence for the last two decades, helping Fortune 1000 companies, investors, and developers navigate the complex terrain of IoT solutions worldwide.

IoT technologies such as wireless sensor networking and cloud computing are changing the way that the world works by increasing the awareness, connectedness and intelligence of systems used by consumers, enterprises and governments.

Since 2003, ON World's research reports, datasets and customized research studies have been instrumental for advancing IoT products and services in hundreds of industries.

We are distinguished by the following:

People -- We have assembled a world-class team of analysts who have relevant industry experience and technical knowledge.

Proprietary Systems -- Our proprietary research system emphasizes extensive primary research with vendors, suppliers, and end users; ongoing compilation of market intelligence from thousands of public and private data sources; and systematic analyses and forecasting processes. We invest a large percentage of our profits in leading edge information technologies that drive our primary research.

Position -- We focus exclusively on Internet of Things markets and have created information technology systems that model the specific challenges related to smart technologies.

Pricing -- Our proprietary research systems and exclusive focus on the Internet of Things enable us to offer our customers timely, accurate research at an affordable price.

Our Customers

Selling to more than 40 countries worldwide, ON World's customers include market leaders in IT, networking automation and mobile computing such as 3M, Apple, Cisco, Eaton, Emerson, Ericsson, France Telecom, GE, Honeywell, Hewlett-Packard, IBM, Intel, Microsoft, Motorola, Nokia, Philips, Samsung, Siemens, SK Telecom and T-Mobile as well as startups and other innovators.

Our research is frequently used by management consultants and other analyst firms such as Bain, Boston Consulting Group, McKinsey and IHS Research (Omdia). 

In addition, ON World's investment analyses have been instrumental for private equity funding for smart technology startups that currently have a combined multi-billion dollar valuation.

Read some of our customer testimonials

Media Coverage

ON World is regularly quoted by leading business and technology publications such as CNBC, CNET, Entrepreneur Magazine, Forbes, Investor's Business Daily, MIT's Technology Review, New York Times, Sensors Magazine, Control Design,The Economist, EE Times, and the Wall Street Journal.

Our research has been referenced by federal agencies and research institutions such as NIST, Lawrence Livermore National Laboratory and the US Department of Energy.


ON World's research methodology features extensive primary research such as phone interviews and online surveys, ongoing review and filtering of market data from thousands of public and private data sources, as well as systematic analyses and forecasting processes.

  • Preparation - Before beginning a research project, we work closely with our clients to define the market, technology, and product/service scope as well as other research objectives such as investigating a specific customer's research needs.
  • Primary Research - We complete surveys with thousands of end users, service providers, vendors, suppliers and distributors per year to determine adoption trends (historical and planned),most likely products, preferred features, pricing, distribution channels, brand awareness and needed applications/services.
  • Proprietary Database - We maintain a proprietary database of 10,000+ online smart home products with over 1 million reviews from retail chains such as Amazon, Home Depot, Lowe’s, Best Buy, Target and Walmart. This enables us to guage online sales growth and other adoption trends that are used in our forecasts.
  • Competitive Landscape - Analysis of the market segmentation, value chain, competitors' strengths/weaknesses and other competitive forces.
  • Technology Dynamics - Evaluate the competing variations and alternatives, standards, performance, functionality, features and pricing.
  • Market Forces - Analysis of the market dynamics including industry, economic and regulatory forces.
  • Forecasting - Our forecasts are built on a framework that includes total potential market sizing, current adoption drivers and inhibitors, and quantified external and internal factors such as GDP growth, consumer confidence, sales trends, and other collected data from sales channels (retail, online and professional), vendors, and consumers.
  • Verification  - Forecasts are then audited and verified with feedback from vendors, service providers   and other industry experts.   

Our Advantages

Experienced Analysts -- Each research service area is covered by two senior analysts with combined relevant industry and/or research experience of 40 years or more. Each service team includes a technical advisor with a doctorate degree and relevant industry expeience.

Real-World Focus -- Our research system enables us to keep up-to-date with market developments, technology trends, and competitive forces so we can provide our customers with current business intelligence to help them win in today's global marketplace.

Relationships -- ON World's ongoing relationships with executives at startups and Fortune 1000 companies ensures we stay on top of rapidly changing market conditions, new business models, and the disruptive impact of emerging wireless technologies.

Affordable-- Our proprietary systems, methodology, and research strategy enable us to provide maximum research value at competitive prices.    

Unbiased -- As an independent research firm, ON World has no vested interest in any companies, technologies, markets or standards.

Customized -- Our research is customizable for every customer with options to purchase the specific dataset(s) you need by market segment or product segment.     

Immediate Availability - Our research datasets (market size forecasts and/or survey results) are available for immediate download.


ON World Inc.
Emerald Plaza Center
402 West Broadway
Suite 400
San Diego, California 92101

ON World was founded in 1996 in the San Francisco Bay Area and is headquartered in San Diego, California.

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