ON World

802.15.4 IoT Markets

Zigbee, Thread, Matter, Wi-SUN and Others

ON World Differentiators:

* Decades of industry experience
* Primary research investigation
* Technology expertise
* Actionable data
* Customized to your needs

Customized Market Research Data:

ON World's market research is used by Fortune 1000 companies, investors, startups and developers worldwide.

Our datasets include market size forecasts, ecosystem surveys and other market data, customized to your specific needs.

Delivery format: Excel, PPT

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Two decades of advances for power management, wireless mesh networking, application profiles and multi-protocol chipset integration are driving the 802.15.4 ecosystem to new heights. Within the next year, there will be a billion devices worldwide using 802.15.4 network protocols such as Zigbee, Thread or Wi-SUN.

IoT device manufacturers have fewer risks today due to chipset costs approaching $1 in high volumes and the emergence of multi-protocol chips that combine 802.15.4 wireless mesh networking and BLE. These new chips will soon be ubiquitous by leveraging BLE’s smart phone app integration with 802.15.4’'s reliable mesh, security and advanced smart home profiles.

With dozens of 802.15.4 chipset suppliers today, there are several combo chips available from leading 802.15.4 chipset suppliers including Silicon Labs, Qorvo, NXP and Texas Instruments as well as innovators and newer entrants such as Qualcomm, Nordic Semiconductor and Redpine Signals.

With combination 802.15.4/BLE chipsets developers are seeing significant demand, lower product development costs, faster time to market and the ability to create new product categories. The recently completed Matter standard will accelerate this trend as all Matter certified Thread devices will also contain Bluetooth Low Energy.

By 2024, global annual shipments of 802.15.4 chipsets will reach 1 billion. Zigbee will make up the largest portion but protocols using IPv6 such as Thread and Wi-SUN will increase faster. Matter certification is underway for existing devices through over-the-air updates and hundreds of new Matter certified products are expected in 2023.

For this research service, we provide an exhaustive investigation of the 802.15.4 ecosystem including phone interviews and surveys with component suppliers, manufacturers, service providers, distributors and end users targeting 20+ market segments.

Your customized data includes 6-year market size forecasts by units and revenues with your specific breakdown requirements by market, application, geography and technology such as protocols, frequency, topology, etc.


ON World's granular IoT components market size forecasts are by market segment with breakdowns by application area and region. Our forecasts are continually updated and are customized to meet your specific needs.

Target Markets:

Smart Metering & Distributed Energy Resources
Smart Homes
Entertainment RF Controls
Medical, Health & Wellness
Building Automation & Commercial Services
Industrial Automation, Logistics, Agriculture & Construction
Smart Cities
Retail, Automotive and Others


Audio/Video Controls
Health & Fitness
Safety, security and environmental monitoring
Condition monitoring/asset management

Standard Breakdowns:

Region: Global, North America, Europe, Asia Pacific, Rest of World
Historical Data: 2 previous years
Projections: 6 years including the current year
Forecast unit: IEEE 802.15.4 Chipsets
Target Markets: Metering, Smart Homes, Entertainment RF Controls, Medical/Health, Buildings, Industrial, Smart Cities, Retail, Automotive and Others
Applications: Energy/Metering, Lighting, A/V Controls, Health/Fitness, Safety/Security and Environmental monitoring, Condition monitoring, Others

Optional Breakdowns:

Specific product segment(s) (e.g. drop-in modules)
Product feature/function (e.g. multi-protocol, frequency)
Market shares

Delivery Format: Excel


ON World's ecosystem research data is based on ongoing surveys with organizations across the whole IoT value chain. Your dataset is customizable using our latest survey data or we can conduct a new survey(s) to investigate your unique market needs.

Examples of recently surveyed ecosystem segments include:


Smart Home/IoT users
Likely future Smart Home/IoT users
Broadband users

Other IoT End users:

Oil & Gas

Retail Store Sales Reps:

Electronics Outlets (e.g. Best Buy, The Source)
Home Centers (Home Depot, Lowe's, RONA)
Mass Market chains (e.g. Walmart, Target, Canadian Tire)
Hardware stores (e.g. Ace Hardware)

Professional Installers:

CEDIA dealers
HVAC/Electric/Appliance professionals
Home builders
Contract installers
Industrial automation professional services

Service Providers:

Security services
Cable/telco operators

Online Product Listings:

5,000+ product listings from dozens of web storefronts (Amazon.com, Bestbuy.com, etc.)
1+ million ratings/reviews
Tracking sales growth, pricing, features, consumer feedback


Platform providers
Device manufacturers
Software developers
Component suppliers

Delivery Format: PPT


Every year, ON World surveys thousands of individuals in the global IoT ecosystem including:

End User Datasets:

Home service providers
Industrial automation
Oil & Gas

Technology Companies:

Every quarter, ON World conducts hundreds of interviews and surveys with executives and product managers with leading manufacturers, software developers, component suppliers, and platform providers involved with low power wireless sensing and control markets.

A few of the surveyed/analyzed companies include:

Chipsets, Modules & Network Stacks: Adaptive Network Solutions (ANS), Analog Devices, ARM, CEL, Cypress, Decawave, Dresden Electronik, Digi, Exegin, Gridconnect, IDT, IMST, Laird, Lapis, Marvell, Microchip, Millennial Net, MMB Networks, Murata, Nanotron, Nordic, NXP, Panasonic, Qualcomm, Qorvo, ON Semiconductor, Radiocrafts, Renesas, RF Solutions, San Juan Software, Semtech, Silicon Labs, Skyley, Softing, STMicro, Synapse, Talon, TI, Vertexcom, Wisol, Zilog...

IoT Connectivity Platforms, Devices & Systems: Actility, Alarm.com, Arrayent, Ayla Networks, Berlinger, Care Innovations, CentraLite, Computime, Current, Digital Lumens (Osram), Ecobee, EcoFactor, Enlighted (Siemens), E-Senza, GreenWave, GEO, Golden Power, Google Nest, GridPoint, Helium, Hive, Idosens, Kitu Systems, Mesh Systems, Muzzley, NetVox, Onzo, PTC, relayr, RCS, RF Technologies, Samsung SmartThings, Trilliant, Sunpower, There Corp., ThinkEco, Tridium, Uplight, Wink...

Multi-Market OEMs & Service Providers: ABB, Acuity Brands, Aclara, ADT, Amazon, AMX, AT&T, Belkin, Bosch, BP, Centrica, Comcast, Control4, Cisco, Cree, Crestron, D-Link, Echelon, Eaton, Electrolux, Emerson, ESCO, Fujitsu, GE, Google, Haier Group, Haiwei, Halma, HP, Hitachi, Honeywell, Hubbell, IBM, Indesit, Ingersoll Rand, Itron, Johnson Controls, LEDvance, Landis+Gyr, Leedarson, Legrand, Leviton, LG, Lowes, Lutron, Microsoft, Mitsubishi, National, Panasonic, Samsung, Schneider, Sensus, Siemens, Signify, Sharp, Stanley Black & Decker, Technicolor, Toshiba, Tyco, UEI, UTC, Whirlpool, Yale Security, Yokogawa...

Methodology Workflow:

Forecast Summary
Forecast Scope

I. Ecosystem Analysis

IoT Market Landscapes
Market Forces & Drivers
Total Potential Market Sizing
Smart Homes & Buildings
Utility Networks & Smart Cities
Industrial Automation & Logistics
The 802.15.4 Value System

II. Technologies & Standards

Trends & Developments:

Mesh Networking
IP Addressability
Multi-Protocol Chips

Standards & Industry Groups:

IEEE 802.15.4
IEEE 802.15.4e
IEEE 802.15.4e Time-slotted Channel Hopping (TSCH)
IEEE 802.15.4k (Low Energy Critical Infrastructure Networks)
IEEE 802.15.4g (Smart Utility Networks)
Wi-SUN Alliance
IEEE 802.15.4z (Enhanced Impulse Radio)
UWB Alliance
Industrial WSN Standards
ISA100 Wireless
Connectivity Standards Alliance (CSA), previously Zigbee Alliance
Zigbee 3.0
Zigbee Green Power
Zigbee Smart Energy
The Thread Group
Thread 1.3.0
Open Connectivity Foundation (OCF)
IETF Standards
OMA SpecWorks
Open Source Initiatives

Competing Alternatives:

Bluetooth Low Energy
Low Power Wide Area Networks

III. Value System

Product segmentation
Market leaders
In-depth investigation and analysis of top 40 companies that are having the biggest impact on the 802.15.4 ecosystem today.
Current offerings, products and services, pricing, differentiators
Financials, partners, go-to-market strategy
Standards supported, software, tools, integration, key features...

IV. Primary Research

Ecosystem Surveys:

Conduct surveys with WSN/IoT market stakeholders (e.g. consumers, buildings, utilities, manufacturers, security services, professional installers, vendors).
Sample survey questions:

Number of Smart Home Products Owned
Smart Home Products Owned
Smart Home Product Integration(s)
Smart Home Platform(s) Used
Installation Method
When Purchased First Smart Home Product
Primary Smart Home Adoption Driver
When Likely to Adopt
Planned Smart Home Products
Important/Most Important Features
Importance of Vendor Interoperability
Preferred Brands
Preferred Channels
Reasons for Not Adopting
Maximum Spending

Online Product Analysis:

Our proprietary database includes thousands of online smart home product listings and over a million consumer reviews that are continually categorized, filtered and analyzed.

V. Market Size Forecasts

Regional scope
Market segmentation
Financials/industry trends
Consumer confidence
Forecast data models
Chipset unit shipments
Drop-in module unit shipments
Average sale prices (ASP)
Chipset/module revenues

About ON World:
ON World provides business intelligence on Internet of Things markets. Since 2003, our market research has been used by Fortune 1000 companies, investors and IoT developers worldwide.