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ON World
Datasets-as-a-Service: Smart Home Safety & Security
Video Security, Access Control, Sensors
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ON World Differentiators:
* Decades of industry experience
* Primary research investigation
* Technology expertise
* Actionable data
* Customized to your needs
Customized Market Research Data:
ON World's market research is used by Fortune 1000 companies, investors, startups and developers worldwide.
Our datasets include market size forecasts, ecosystem surveys and other market data, customized to your specific needs.
Delivery format: Excel, PPT
**Request a Free Sample**
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Synopsis:
Rising crime rates and consumers investing more in home improvement are driving adoption for smart home safety and security. Professional home security service providers are facing intensifying competition from companies such as Ring/Amazon, Google and other new entrants with retail/DIY offerings. Emerging business models that combine the benefits of DIY and professional home monitoring are a popular trend.
ON Worlds recently completed survey with 2,000 North American smart home users found that safety and security was the primary motivation for adopting smart home solutions for one in four. Nearly all of the early adopters are planning additional safety and security products in the next two years. One in three are planning to purchase smart door locks and smart home safety and security sensors and 1 in 5 are planning to purchase IP security cameras.
By 2028, there will be 1.9 billion installed smart home safety and security devices worldwide up from 370 million in 2021. By this time 1 in 3 households worldwide will have a smart home safety and security system from 6% in 2021. Products sold through retail and online channels will make up most of the growth over this period.
This research service is based on ongoing phone interviews and surveys with thousands of consumers and hundreds of retailers, home service providers and vendors as well as thousands of online product listings. It provides in-depth analysis and market sizing data on the rapidly growing smart home safety and security market.
Your customized data includes 6-year market size forecasts on smart home safety and security products with breakdowns by product segment (video doorbells, cameras, door locks, sensors), channel and country as well as online sales trends and survey data with consumers, professional installers and other stakeholders.
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MARKET SIZE FORECASTS:
ON World's granular smart home market size forecasts are by product segment and other product feature variations with breakdowns by country and distribution channel. Our forecasts are continually updated and are customized to meet your specific needs.
Product Segments:
Connected thermostats
Learning thermostats
Remote temperature sensors
Standard Breakdowns:
Region: North America (US, Canada)
Historical Data: 2 previous years
Projections: 6 years including the current year
Forecast unit: Annual device shipments and equipment revenues
ASP: Retail price
Channels
Optional Breakdowns:
Product feature/function
Cumulative products or systems in use
Service revenues
Channel segments
Market shares
Delivery Format: Excel
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ECOSYSTEM RESEARCH DATA:
ON World's smart home research data is based on surveys with 1500+ consumers and hundreds of retailers, professional installers and other service providers.
Our ongoing primary research on smart home products, services and technologies spans the whole value chain including the following:
Consumers:
Smart home users/early adopters
Likely future smart home users
Broadband users
Retail Store Sales Reps:
Electronics Outlets (e.g. Best Buy, The Source)
Home Centers (e.g. Home Depot, Lowe's, RONA)
Mass Market chains (e.g. Walmart, Target, Canadian Tire)
Hardware stores (e.g. Ace Hardware)
Professional Installers:
CEDIA dealers
HVAC professionals
Home builders
Contract installers
Service Providers:
Utilities
Security services
Cable/telco operators
Online Product Listings:
5,000+ product listings from dozens of web storefronts (Amazon.com, Bestbuy.com, etc.)
1+ million ratings/reviews
Tracking sales growth, pricing, features, consumer feedback
Vendors/Suppliers:
Platform providers
Device manufacturers
Software developers
Component suppliers
Delivery Format: PPT
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PRIMARY RESEARCH:
Every year, ON World surveys thousands of individuals in the smart home ecosystem including:
End User Datasets:
Early adopting consumers
Early majority consumers
Home security providers
Cable/Internet service providers
Telecom operators
Professional installers
Retail outlets (e.g. Best Buy, Home Depot, Walmart)
Home builders
Technology Companies:
Every quarter, ON World conducts hundreds of interviews and surveys with executives and product managers with service providers, manufacturers, software developers and component suppliers involved with smart home automation. Examples of recently interviewed/surveyed companies include:
Devices, Systems & Software Platforms:
Alarm.com
Allegion
Amcrest
Ayla Networks
Belkin
Bosch
BoxLink
CentraLite Systems
Computime
Crestron
Elgato
Essence
FLIR Systems
Fujitsu
GE Lighting, A Savant Company
Google Nest
Ingersoll Rand
Intamac Systems
Jasco
iBaby
iBluLock
IJENKO
Insteon (Smart Labs)
iRulu
Kwikset
Leviton
Legrand
Merkury Innovations
Motorola/Lenova
Muzzley
Netgear
Netatmo
NetVox
Nortek
Panasonic
Ring (Amazon)
Resideo (previously Honeywell)
Roc-Connect
Samsung SmartThings
SkyBell
Stanley Black & Decker
Savant
Snap One (previously Control4)
Technicolor
Terminus
Trivision
Vians
Visonic
Wyze
Yale Security
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Components:
Analog Devices
EnOcean
Infineon
Marvell Technology Group
Microchip Technology
Nordic Semiconductor
NXP Semiconductors
Qorvo
Qualcomm Atheros
Renesas
Silicon Labs
STMicro
Telit
Texas Instruments
Industry Alliances:
Bluetooth SIG
Connectivity Standards Alliance
The Thread Group
Open Connectivity Foundation
Z-Wave Alliance
Home Service Providers &
Retail Outlets:
ADT
Amazon
Apple Stores
AT&T
Best Buy
Bed Bath & Beyond
Brinks
Centrica
Comcast
Google
Home Depot
Lowe's
SimpliSafe
Staples
Target
Verizon
Vivint |
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Methodology Workflow:
| Forecast Summary
Forecast Scope
Methodology
I. Ecosystem Analysis
Trends & Developments
Market Forces & Drivers
Economy/Industry Financials
Market Segmentation
Channels
II. Technologies & Standards
Competing alternatives
Emerging technology trends
Zigbee
Thread
Matter
Connectivity Standards Alliance (CSA)
The Thread Group
Open Connectivity Foundation (OCF)
III. Value System
Product segmentation
Market leaders
Innovators/Disruptors
Ecosystem primary research with consumers, vendors, distributors and service providers
In-depth investigation and analysis of top 40 companies that are having the biggest impact on the smart home security ecosystem today.
Current offerings, products and services, pricing, differentiators
Financials, partners, go-to-market strategy
Standards supported, software, tools, integration, key features...
IV. Primary Research
Ecosystem Surveys:
Conduct surveys with ecosystem stakeholders to learn recent adoption trends, preferences and likelihood of future purchases.
Sample consumer survey questions:
Number of Smart Home Products Owned
Smart Home Safety & Security Products Owned
Other Smart Home Products Products Owned
Primary Smart Home Adoption Driver
Installation Method
Installation Challenges
When Purchased First Smart Home Security Product
When Likely to Adopt
Planned Smart Home Safety & Security Products
Important/Most Important Features
Preferred Brands
Preferred Channels
Reasons for Not Adopting
Maximum Spending
Other ecosystem stakeholders we regularly survey include retail sales reps, professional installers, home service providers, builders and vendors/suppliers.
Online Product Analysis:
Our proprietary database includes thousands of online smart home product listings and over a million consumer reviews that are continually categorized, filtered and analyzed.
V. Market Size Forecasts
Product segmentation
Region/channel segmentation
Financials/industry trends
Consumer confidence
Professional services sales model
Retail/in-store sales model
Online sales model
Unit shipments
Average sale prices
Equipment revenues
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About ON World:
ON World provides business intelligence on Internet of Things markets. Since 2003, our market research has been used by Fortune 1000 companies, investors and IoT developers worldwide.
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