ON World

Datasets-as-a-Service: Smart Home Lighting

Bulbs, Light Strips, Lamps, Fixtures, Switches, Dimmers

ON World Differentiators:

* Decades of industry experience
* Primary research investigation
* Technology expertise
* Actionable data
* Customized to your needs

Customized Market Research Data:

ON World's market research is used by Fortune 1000 companies, investors, startups and developers worldwide.

Our datasets include market size forecasts, ecosystem surveys and other market data, customized to your specific needs.

Delivery format: Excel, PPT

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Within the next five years, over a billion smart lighting products will have been sold worldwide. By 2026, global annual revenues for smart lighting products will reach $4.5 billion. Smart light bulbs will make up three quarters of the unit shipments and 47% of the revenues by this time as other products such as connected light fixtures, light bars and light strips increase faster. Smart light switches and dimmers will make up 15% of the unit shipments and three quarters of the equipment revenues over the next five years.

The pandemic has had a negligible impact on the smart home lighting market. According to ON World’s latest surveys with 2,400 online consumers, 1 in 6 purchased at least one smart lighting product in 2020 and an even higher percentage were planning to purchase more smart lighting products in 2021.

Thirty-five percent (35%) of the respondents who are current smart lighting users bought at least 5 smart lighting products over the past two years and nearly half are planning the buy at 5 or more additional smart lighting products in the future.

This research service is based on ongoing phone interviews and surveys with thousands of consumers and hundreds of retailers, home service providers and vendors as well as thousands of online product listings. It provides in-depth analysis and market sizing data on the rapidly growing smart home lighting market.

Your customized data includes 6-year market size forecasts on smart home lighting product segments, online sales trends as well as market data from our surveys with consumers, service providers and other stakeholders.


ON World's granular smart home market size forecasts are by product segment and other product feature variations with breakdowns by country and distribution channel. Our forecasts are continually updated and are customized to meet your specific needs.

Smart Home Lighting Product Segments:

Light bulbs
Light strips/tiles
Lamps/light bars
Light fixtures
On/off switches
Dimmer switches

Standard Breakdowns:

• Region: North America (US, Canada)
• Historical Data: 2 previous years
• Projections: 6 years including the current year
• Forecast unit: Annual device shipments and equipment revenues
• ASP: Retail price
• Channels

Optional Breakdowns:

• Product feature/function
• Cumulative products or systems in use
• Service revenues
• Channel segments
• Market shares

Delivery Format: Excel


ON World's smart home research data is based on surveys with 1500+ consumers and hundreds of retailers, professional installers and other service providers.

Our ongoing primary research on smart home products, services and technologies spans the whole value chain including the following:


• Smart home users/early adopters
• Likely future smart home users
• Broadband users

Retail Store Sales Reps:

• Electronics Outlets (e.g. Best Buy, The Source)
• Home Centers (e.g. Home Depot, Lowe's, RONA)
• Mass Market chains (e.g. Walmart, Target, Canadian Tire)
• Hardware stores (e.g. Ace Hardware)

Professional Installers:

• CEDIA dealers
• Lighting contractors
• Home builders
• Contract installers

Service Providers:

• Utilities
• Security services
• Cable/telco operators

Online Product Listings:

• 5,000+ product listings from dozens of web storefronts (Amazon.com, Bestbuy.com, etc.)
• 1+ million ratings/reviews
• Tracking sales growth, pricing, features, consumer feedback


• Platform providers
• Device manufacturers
• Software developers
• Component suppliers

Delivery Format: PPT


Every year, ON World surveys thousands of individuals in the smart home ecosystem including:

End User Datasets:

Early adopting consumers
Early majority consumers
Home security providers
Cable/Internet service providers
Telecom operators
Professional installers
Retail outlets (e.g. Best Buy, Home Depot, Walmart)
Home builders

Technology Companies:

Every quarter, ON World conducts hundreds of interviews and surveys with executives and product managers with service providers, manufacturers, software developers and component suppliers involved with smart home automation. Examples of recently interviewed/surveyed companies include:

Smart Lighting Manufacturers 

Eve Home
Feit Electric
Flux/Magic Light
GE Lighting, A Savant Company
Globe Electric
LIFX (LiFi Labs)
Merkury Innovations

Smart Home Platforms

Apple HomeKit
Ayla Networks
Control4 (Snap One)
Google Nest
Samsung SmartThings
Vantage Controls


Analog Devices
Marvell Technology Group
Microchip Technology
Nordic Semiconductor
NXP Semiconductors
Silicon Labs
Texas Instruments

Home Service Providers &
Retail Outlets:

Best Buy
Home Depot

Home Builders:

DR Horton
KB Homes
Toll Brothers
Ryan Homes
Roderick house
Highland Homes
Shumacher Homes
Texas custom Homes
Premier Builders
Meritage Homes
Brookfield Residential
KB Homes
California Home Builders
Trinity Homes
Eastwood Homes
Highland Homes
Castle Rock

Industry Alliances:

Bluetooth SIG
ECHONET Consortium
Connectivity Standards Alliance
The Thread Group
Open Connectivity Foundation

Methodology Workflow:

Forecast Summary
Forecast Scope

I. Ecosystem Analysis

• Trends & Developments
• Market Forces & Drivers
• Economy/Industry Financials
• Market Segmentation
• Channels

II. Technologies & Standards

• Competing alternatives
• Emerging technology trends
• Zigbee
• Thread
• Matter
• Connectivity Standards Alliance (CSA)
• The Thread Group
• Open Connectivity Foundation (OCF)

III. Value System

• Product segmentation
• Market leaders
• Innovators/Disruptors
• In-depth investigation and analysis of top 40 companies that are having the biggest impact on the smart home lighting ecosystem today.
• Current offerings, products and services, pricing, differentiators
• Financials, partners, go-to-market strategy
• Standards supported, software, tools, integration, key features...

IV. Primary Research

Ecosystem Surveys:

Conduct surveys with ecosystem stakeholders to learn recent adoption trends, preferences and likelihood of future purchases.

Sample consumer survey questions:

• Number of Smart Home Products Owned
• Smart Home Lighting Products Owned
• Other Smart Home Products Products Owned
• Primary Smart Home Adoption Driver
• Installation Method
• Installation Challenges
• When Purchased First Smart Home Lighting Product
• When Likely to Adopt
• Planned Smart Home Lighting Products
• Important/Most Important Features
• Preferred Brands
• Preferred Sales Channels
• Reasons for Not Adopting
• Maximum Spending

Other ecosystem stakeholders we regularly survey include retail sales reps, professional installers, home service providers, builders and vendors/suppliers.

Online Product Analysis:

Our proprietary database includes thousands of online smart home product listings from dozens of platforms and over a million consumer reviews that are continually categorized, filtered and analyzed.

V. Market Size Forecasts

• Product segmentation
• Region/channel segmentation
• Financials/industry trends
• Consumer confidence
• Professional services sales model
• Retail/in-store sales model
• Online sales model
• Unit shipments
• Average sale prices
• Equipment revenues

About ON World:
ON World provides business intelligence on Internet of Things markets. Since 2003, our market research has been used by Fortune 1000 companies, investors and IoT developers worldwide.