onworld



Smart Home Lighting

A Market Dynamics Report

Published: March 2016

Analysts/Contributors:
Mareca Hatler, Darryl Gurganious
and Jeff Kreegar

Pages: 63 (74 figures, 15 tables)


Table of Contents



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Related Reports:

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Smart Lighting
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Synopsis:

Smart lighting is one of the largest developer opportunities today with over a hundred new products launched over the past year and an increasing number of venture funded innovations.

Smart lighting makes up half of the smart home products launched over the past year as well as 1 in 2 of the smart home crowd-funding projects we evaluated.

Sales of smart LED light bulbs tripled last year. While several white-only smart bulb products are now available for under $10 from many retail outlets, more advanced color-tunable products continue to make up the majority of sales.

ON World’s recently completed surveys with 3,000+ U.S. consumers found that 1 in 3 are likely to use smart home solutions within the next three years and over half of these likely adopters are planning to purchase smart wireless LED light bulbs in the next two years. Consumers are demanding interoperability and the ability to combine smart lighting with other smart home solutions such as thermostats, security systems and smoke alarms.

By 2020, nearly 390 million smart lighting devices will be installed in homes worldwide.

This report analyzes the rapidly growing market for residential smart lighting. Investigation for this report includes vendor surveys and phone interviews with 3,000 individuals across the whole smart lighting value chain along with an evaluation of 500 products, mobile apps and 35,000 consumer reviews.

It includes global 5-year forecasts for equipment and software/services with breakdowns by market channel, product segment, technology and geography. It also includes the key findings from three surveys on smart homes and lighting controls with 3,000+ US consumers as well as phone interviews with 50+ smart lighting manufacturers, developers, suppliers and distributors.


Primary Research:

3,000+ individuals including consumers, facility managers, home service providers, retail outlets, professional installers, lighting manufacturers, control system providers and component suppliers.


Free Executive Summary:
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Primary Research:

Vendors, Suppliers & Distributors

Wireless Lighting & Control Systems Manufacturers


Alarm.com
Arrayent
Ayla Networks

Belkin
BeON
Casambi
CentraLite Systems
Control4
Cooper
Cree
Crestron
Elgato
EQ-3
Essence Group
Feit Electric
Flux/Magic Light

GE Lighting
GreenWave Systems
Helium
Icontrol Networks
Ilumi
Leedarson
Legrand
Leviton
LG
LIFX (LiFi Labs)
Lutron Electronics
Misfit
OSRAM
Philips Lighting
Samsung
Satechi

Sengled
Sharp Corporation

Smartbotics
Smart Labs
SmartThings
Stack Lighting

Tabu Products
TCP
Vantage Controls
Wink

Components/Enablers:

Analog Devices
Atmel Corporation
California Eastern Labs

EnOcean
Freescale Semiconductor
GainSpan
GreenPeak Technologies
Marvell Technology Group
MicroChip Technology
Nordic Semiconductors

NXP Semiconductors
Qualcomm Atheros
Renesas
Sigma Designs
Silicon Labs
STMicro
Texas Instruments

 

Industry Alliances:

AllSeen Alliance
Connected Lighting Alliance
ECHONET Consortium
Eclipse Foundation
[email protected]
IPSO Alliance
Mozaiq Operations
Open Connectivity Foundation (OCF)
UPnP+ Initiative
USNAP Alliance
Z-Wave Alliance

ZigBee Alliance

Service Providers &
Retail Outlets:

ADT
Amazon
Apple Stores
AT&T
Best Buy
British Gas
Comcast
Home Depot
Lowe's
Staples
Verizon
Vivint
Walmart

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Table of Contents

Executive Summary
Report Scope & Methodology

Ecosystem

Trends & Developments
Plummeting LED Lighting Costs
Growth of Smart Home Systems
Growing Demand for Integrated Systems
Crowd-funded Innovations
Intensifying Wireless Standards Competition
Open Source Initiatives
Cloud-based Platform
The Value System

Smart Lighting Product Analysis
100s of Smart LED Light Bulb Products
Growth Trends by Product Type
Growth Trends by Technology
Smart Bulb Products by Price
Consumer Product Ratings

Consumer Views
Most Likely Smart Home Services
Preferred Smart Home Provider
Primary Smart Home Adoption Driver
Preferred Smart Lighting Integration
Most Likely Smart Home Products
Preferred Smart Lighting Features
Most Important Experience Features
Maximum Smart LED Bulb Pricing
Smart Lighting Service Fee
Percent of Home’s Light Bulbs to be Smart
Smart Lighting Concerns

Technology Dynamics
Summary
Low Power Chips
IPv6/LoWPAN
Mesh Networking
Technologies & Standards Developments
IEEE 802.15.4
ZigBee
ZigBee Home Automation
ZigBee Light Link
ZigBee Green Power
ZigBee 3.0
The Thread Group
EnOcean
Z-Wave
Low Power WiFi
Bluetooth Smart
Other Industry Alliances
Connected Lighting Alliance
UPnP+ Initiative
AllSeen Alliance
AllJoyn Service Frameworks
Connected Lighting Project
Open Interconnect Consortium (OIC)
Mozaiq Operations

Market Size Forecasts
Methodology
Units by Channel
Installed Systems by Channel
Revenues by Channel
Units by Product Type
Revenues by Equipment & Services
Revenues by Geography
Chipsets by Technology

Competitive Landscape
Components
Lighting Manufacturers & Smart Bulb Products
Control Systems & IoT Platforms


List of Figures

Figure 1: Global Installed Smart Home Lighting Devices (2014-2020)
Figure 2: Smart Home Products Launched >2015, Lighting & Others
Figure 3: Smart LED Light Bulb Sales (2013-2015)
Figure 4: Interested in Integrating Lighting w/ Other Smart Home Applications
Figure 5: Global Smart Home Systems (2014-2020)
Figure 6: Smart Home Mobile App Ratings by Application
Figure 7: Crowd-funded Smart Home Projects by Market
Figure 8: Crowd-funded Smart Lighting Projects by Technology
Figure 9: Consumer Smart Lighting Products by Type
Figure 10: Consumer Smart Lighting Products by Launch Date
Figure 11: Smart Lighting Unique Products by Type & Launch Date
Figure 12: Retail Sales Growth by Product Type (2014-2015)
Figure 13: Smart Lighting Unique Products by Technology & Launch Date
Figure 14: Retail Sales Growth by Technology (2014-2015)
Figure 15: Consumer Smart Lighting Products by Price
Figure 16: Consumer Smart Light Bulbs by Price
Figure 17: Smart Lighting Positive & Negative Consumer Ratings by by Product Type
Figure 18: Smart Lighting Positive & Negative Consumer Ratings by by Technology
Figure 19: Most Likely Smart Home Services (Q1 2016)
Figure 20: Most Likely Smart Home Services by Gender (Q1 2016)
Figure 21: Most Likely Smart Home Services by Age (Q1 2016)
Figure 22: Most Likely Smart Home Services by Income (Q1 2016)
Figure 23: Preferred Smart Home Provider (Q1 2016)
Figure 24: Preferred Smart Home Provider by Gender (Q1 2016)
Figure 25: Preferred Smart Home Provider by Age (Q1 2016)
Figure 26: Preferred Smart Home Provider by Income (Q1 2016)
Figure 27: When Likely to Adopt Smart Home Sensing System – All
Figure 28: When Likely to Adopt Smart Home Sensing System by Gender
Figure 29: When Likely to Adopt Smart Home Sensing System by Age
Figure 30: When Likely to Adopt Smart Home Sensing System by Income
Figure 31: Primary Reason to Purchase a Smart Home System – All
Figure 32: Primary Reason to Purchase a Smart Home System by Gender
Figure 33: Primary Reason to Purchase a Smart Home System by Age
Figure 34: Primary Reason to Purchase a Smart Home System by Income
Figure 35: Preferred Smart Lighting Integrations – All
Figure 36: Preferred Smart Lighting Integrations by Gender
Figure 37: Preferred Smart Lighting Integrations by Age
Figure 38: Preferred Smart Lighting Integrations by Income
Figure 39: Smart Home Products Most Likely to Purchase - All
Figure 40: Smart Home Products Most Likely to Purchase by Gender
Figure 41: Smart Home Products Most Likely to Purchase by Age
Figure 42: Smart Home Products Most Likely to Purchase by Income
Figure 43: Preferred Smart Lighting Features - All
Figure 44: Preferred Smart Lighting Features by Gender
Figure 45: Preferred Smart Lighting Features by Age
Figure 46: Preferred Smart Lighting Features by Income
Figure 47: Most Important Experience Features – All
Figure 48: Most Important Experience Features by Gender
Figure 49: Most Important Experience Features by Age
Figure 50: Most Important Experience Features by Income
Figure 51: Max Price for Smart LED RGB Light Bulb – All
Figure 52: Max Price for Smart LED RGB Light Bulb by Gender
Figure 53: Max Price for Smart LED RGB Light Bulb by Age
Figure 54: Max Price for Smart LED RGB Light Bulb by Income
Figure 55: Amount Willing to Spend on a Monthly Lighting Service Fee
Figure 56: Amount Willing to Spend on a Monthly Lighting Service Fee by Gender
Figure 57: Amount Willing to Spend on a Monthly Lighting Service Fee by Age
Figure 58: Amount Willing to Spend on a Monthly Lighting Service Fee by Income
Figure 59: Percent of Home’s Light Bulbs to be Smart - All
Figure 60: Percent of Home’s Light Bulbs to be Smart by Gender
Figure 61: Percent of Home’s Light Bulbs to be Smart by Age
Figure 62: Percent of Home’s Light Bulbs to be Smart by Income
Figure 63: Smart Wireless Lighting Concerns – All
Figure 64: Smart Wireless Lighting Concerns by Gender
Figure 65: Smart Wireless Lighting Concerns by Age
Figure 66: Smart Wireless Lighting Concerns by Income
Figure 67: Smart Home Lighting Unit Shipments by Channel (2014-2020)
Figure 68: Installed Smart Home Lighting Systems by Channel (2014-2020)
Figure 69: Smart Home Lighting Revenues by Channel (2014-2020)
Figure 70: Smart Home Lighting Units by Product Type (2014-2020)
Figure 71: Smart Home Lighting Revenues, Equipment & Services (2014-2020)
Figure 72: Smart Home Lighting Revenues by Geography (2014-2020)
Figure 73: Smart Home Lighting Chipsets by Technology (2014-2020)
Figure 74: Smart Home Lighting Competitive Landscape


List of Tables

Table 1: The Smart Home Lighting Value System
Table 2: Smart LED Light Bulb Vendors & Products
Table 3: Smart Lighting Technologies Summarized
Table 4: Smart Home Lighting Unit Shipments by Channel (2014-2020)
Table 5: Installed Smart Home Lighting Systems by Channel (2014-2020)
Table 6: Smart Home Lighting Revenues by Channel (2014-2020)
Table 7: Smart Home Lighting Units by Product Type (2014-2020)
Table 8: Smart Home Lighting Revenues, Equipment & Services (2014-2020)
Table 9: Smart Home Lighting Revenues by Geography (2014-2020)
Table 10: Smart Home Lighting Chipsets by Technology (2014-2020)
Table 11: Smart Lighting Wireless Components – Profiles
Table 12: Lighting Manufacturers – Profiles
Table 13: Smart Home Control Systems & Platforms – Profiles


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