ON World



Smart Home Audio (Datasets, Forecasts)

Smart Speakers, Distributed/Multi-Room Speakers



ON World Differentiators:


* Decades of industry experience
* Primary research investigation
* Technology expertise
* Actionable data
* Customized to your needs

Customization:

Our datasets are available and customizable to your specific needs.


Synopsis:

Smart speakers are one of the fastest growing consumer electronics markets that have redefined the smart home with mass market innovations. The global smart speaker market has reached a tipping point as it reaches near saturation in maturing markets such as the US and Europe while adoption accelerates in Asia, Latin America and the rest of the world.

Adoption has been volatile during the pandemic with annual growth rates that surged in 2020 but then declined in 2021. The outlook is bright, however, with many consumers who own multiple smart speakers.

Growing trends that are driving smart speaker adoption include smart displays, stereo quality sound and distributed multi-room audio. Multi-room, distributed audio wireless speakers predate smart speakers with integrated voice assistants by about a decade. Today, dozens of vendors provide multi-room speakers and soundbars that allow stereo quality audio to be distributed throughout one’s home. Many of these also provide integrated voice assistants.

Convergence between smart speakers and multi-room speakers is accelerating. This is illustrated by the Apple HomePod Mini that provides multi-room audio and stereo quality that challenges high end brands as well as a low price that competes with mainstream smart speakers by Amazon and Google. Multi-room audio pioneer and market leader Sonos has developed its own voice assistant to work with its popular smart speakers and soundbars.

By 2028, there will be nearly half a billion smart speakers sold worldwide when it will reach a $22.2 billion market by this time.

This research service is based on ongoing phone interviews and surveys with thousands of consumers and hundreds of retailers, home service providers and vendors as well as thousands of online product listings. It provides in-depth analysis and market sizing data on the rapidly growing smart home safety and security market.

Your customized data includes 6-year market size forecasts for annual unit shipments and equipment revenues by product group (e.g. video security) and breakdowns by product segment (e.g. security cameras, video doorbells).

Optional report components include market size forecasts for total installed systems, services revenues, a customized survey, and/or in-depth competitive analysis. The geographical scope options include global, by region or by country.

 

Primary Research:

Surveys/interviews with thousands of individuals including:

End Users & Channels 

Consumers, home service providers, professional installers, retailers, builders

Vendors/Suppliers
IoT component suppliers, device manufacturers, software and services

 



Overview:

Market Segmentation:

• Market forces analysis of each of the major smart home audio product segments including the following:

Smart Speakers
- Primary voice assistant
- 3rd party voice assistant

Multi-Room Speakers
- Voice assistant
- No voice assistant

Technologies & Standards

• Evaluation of WSN competing alternatives such as Zigbee, Thread, BLE, WiFi, Z-Wave  and Others
• Standards developments, emerging trends, and what it means for your critical stategic planning

Market Sizing

• Total addressable market sizing (TPM)
• Global market size forecasts including any of the following:
• Connected devices
• Annual units
• Equipment revenues
• Channels
• Technology

• Geographical region
• Average sale price (ASP)

The Value System

Product segmentation: In-depth investigation and analysis of top companies that are having the biggest impact on the smart home audio ecosystem today in the following segments:

Components
Devices/Systems
Software
Services

Market Shares: Market shares by product segment and/or technology

Disruption & Sustainability:

Each vendor is evaluated using the following criteria:

• Current offerings, products and services
• Financials, partners, go-to-market strategy
• Protocols supported, chipset design, frequencies, tools, integration, software, key features...
• Analysis on the potential for disruption (innovation, pricing, etc.) and sustainability based financials, strategic alliances and current market shares


Primary Research:

Every year, ON World surveys thousands of individuals in the smart home audio ecosystem including: 

End User Datasets:

Early adopting consumers
Early majority consumers 
Home security providers
Cable/Internet service providers
Telecom operators
Professional installers
Retail outlets (e.g. Best Buy, Home Depot, Walmart)
Home builders

Technology Companies:

Every quarter, ON World conducts hundreds of interviews and surveys with executives and product managers with service providers, manufacturers, software developers and component suppliers involved with smart home automation. Examples of recently interviewed/surveyed companies include:

Device Manufacturers:

Amazon
Apple
Belkin
Bluesound
Bose
Facebook
Google
Harman/JBL
iHome
Lenovo
Libratone
Marshall
Savant
Sonos
Sony
Ultimate Ears

Industry Alliances:

Bluetooth SIG
ECHONET Consortium
Connectivity Standards Alliance
Open Connectivity Foundation

Service Providers & Retailers:

ADT
Amazon
Apple Stores
Bed Bath & Beyond
Best Buy
Canadian Tire
Centrica  
Comcast
Home Depot
Lowe's
Menards
Staples
Target
Verizon
Vivint
Walmart



Forecast Workflow:

Forecast Summary
Forecast Scope
Methodology



Ecosystem


Trends & Developments
Smart Home Adoption
Cloud-based Platforms
Voice Assistants
The Value System
Primary voice assistants
3rd Party voice assistants
Multi-Room
Channels
Retail
Professional Installers
Home Builders

Product Analysis

Smart Home Audio Products by Product Segment
Smart Speakers Online Growth Rate
Smart Speakers Number of Products
Multi-Room Online Growth Rate
Multi-Room Number of Products
Smart Home Audio Products by Price

Competitive Analysis

Market Leaders
Challengers & Innovators
Consumers’ Current Smart Speaker Vendor(s)
Consumers’ Future Likely Smart Speaker Vendor(s)

Consumer Views

When Likely to Adopt
Primary Smart Home Adoption Driver
Smart Audio Products Owned
Smart Audio Products Planned
Preferred Features
Preferred Purchasing Channels/Retailers

Smart Home Technologies & Standards

Summary
IEEE 802.15.4
ZigBee
Thread
Matter
Z-Wave
Low Power WiFi
Bluetooth Smart

Smart Home/IoT Initiatives & Industry Groups
Connectivity Standards Alliance (CSA)
Open Connectivity Foundation (OCF)
ECHONET Consortium
Thread Group

Market Size Forecasts

Methodology
Installed Smart Home Audio Products by Segment
Units by Product Segment
Revenues by Product Segment
Units by Channel
Revenues by Channel
Units by Technology
Revenues by Region/Country
Smart Speaker Units by Type
Smart Speaker Revenues by Type
Multi-Room Speaker Units by Type
Multi-Room Speaker Revenues by Type

Forecasts by Channel

Retail 
Summary
Market Size Forecasts
Smart Speaker Units
Smart Speaker Revenues
Smart Speaker Units
Smart Speaker Revenues
Revenues by Region/Country

Professional Installers 
Summary
Market Size Forecasts
Smart Speaker Units
Smart Speaker Revenues
Smart Speaker Units
Smart Speaker Revenues
Revenues by Region/Country

Company Profiles

Smart Speakers with Primary Voice Assistants
Smart Speakers with 3rd party VA
Multi-Room Speakers (no VA)


Figures

Figure 1: Smart Home Audio Products by Product Segment
Figure 2: Smart Speakers Online Growth Rate
Figure 3: Smart Speakers Number of Products
Figure 4: Multi-Room Online Growth Rate
Figure 5: Multi-Room Number of Products
Figure 6: Smart Home Audio Products by Price
Figure 7: Consumers’ Current Smart Speaker Vendor(s)
Figure 8: Consumers’ Future Likely Smart Speaker Vendor(s)
Figure 9: Likelihood to Adopt Smart Speakers and Multi-Room Audio
Figure 10: Primary Smart Home Adoption Driver
Figure 11: Smart Audio Products Owned
Figure 12: Smart Audio Products Planned
Figure 13: Preferred Features
Figure 14: Preferred Purchasing Channels/Retailers
Figure 15: Installed Smart Home Audio Products by Segment
Figure 16: Smart Home Audio Units by Product Segment
Figure 17: Smart Home Audio Revenues by Product Segment
Figure 18: Smart Home Audio Units by Channel
Figure 19: Smart Home Audio Revenues by Channel
Figure 20: Smart Home Audio Revenues by Region/Country
Figure 21: Smart Speaker Units by Type
Figure 22: Smart Speaker Revenues by Type
Figure 23: Multi-Room Speaker Units by Type
Figure 24: Multi-Room Speaker Revenues by Type
Figure 25: Retail - Smart Speaker Units by Product Type
Figure 26: Retail - Smart Speaker Revenues by Product Type
Figure 27: Retail - Multi-Room Speaker Units by Product Type
Figure 28: Retail - Multi-Room Speaker Revenues by Product Type
Figure 29: Retail - Smart Home Audio Revenues by Region/Country
Figure 30: Pro Installer - Smart Speaker Units by Product Type
Figure 31: Pro Installer - Smart Speaker Revenues by Product Type
Figure 32: Pro Installer - Multi-Room Speaker Units by Product Type
Figure 33: Pro Installer - Multi-Room Speaker Revenues by Product Type
Figure 34: Pro Installer - Smart Home Audio Revenues by Region/Country

Tables

Table 1: Smart Home Audio Market Leaders
Table 2: Smart Home Audio Challengers & Innovators
Table 3: Smart Home Technologies
Table 4: Installed Smart Home Audio Products by Segment
Table 5: Smart Home Audio Units by Product Segment
Table 6: Smart Home Audio Revenues by Product Segment
Table 7: Smart Home Audio Units by Channel
Table 8: Smart Home Audio Revenues by Channel
Table 9: Smart Home Audio Revenues by Region/Country
Table 10: Smart Speaker Units by Type
Table 11: Smart Speaker Revenues by Type
Table 12: Multi-Room Speaker Units by Type
Table 13: Multi-Room Speaker Revenues by Type
Table 14: Retail - Smart Speaker Units by Product Type
Table 15: Retail - Smart Speaker Revenues by Product Type
Table 16: Retail - Multi-Room Speaker Units by Product Type
Table 17: Retail - Multi-Room Speaker Revenues by Product Type
Table 18: Retail - Smart Home Audio Revenues by Region/Country
Table 19: Pro Installer - Smart Speaker Units by Product Type
Table 20: Pro Installer - Smart Speaker Revenues by Product Type
Table 21: Pro Installer - Multi-Room Speaker Units by Product Type
Table 22: Pro Installer - Multi-Room Speaker Revenues by Product Type
Table 23: Pro Installer - Smart Home Audio Revenues by Region/Country
Table 24: Smart Home Energy Device Manufacturers – Profiles
Table 25: Smart Home Energy Software Platforms – Profiles


About ON World:
ON World provides business intelligence on Internet of Things markets. Since 2003, our market research has been used by Fortune 1000 companies, investors and IoT developers worldwide.