ON World

Online Sales of Smart Home Products Jumped by 60% in 2020

Sales for smart home products continued to grow last year despite the COVID-19 pandemic. While sales in stores and through professional installers was curtailed for many product segments, online sales surged by 60%.

ON World’s analysis of 1 million reviews for 5,000 smart home online product listings found huge online growth overall but many differences by product segment.

The fastest growing product segments online include:

• Smart speakers were at the top of the list with 2X unit growth rates compared with 2019 

• Smart plugs increased by 76% 

• Smart light bulbs and other non-controls smart lighting products such as plug-in lamps, light strips, light bars and light fixtures increased by 71% 

• Online sales for video security products such as video doorbells and IP security cameras increased by 57% 

• Smart light switches and dimmers increased by 42%

Other product segments that had moderate growth online include smart thermostats, remote temperature sensors, smart garage door openers, smart door locks and smart light switches.

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About ON World:
ON World provides market research and business intelligence on Internet of Things (IoT).  Since 2003, our research reports, datasets and customized research services have been used by Fortune 500 companies, investors and developers worldwide to advance IoT solutions in hundreds of industries.

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03/17/2021