ON World



Over Half of Professional Installers Experiencing Growth
in Smart Home Adoption, ON World Survey Reveals

A recent survey by ON World, a leader in IoT sector market research, has unveiled optimism among professional smart home installers, with 57% predicting an uptick in smart home technology adoption this year. This pivotal research, involving 106 professional installers, offers a deep dive into the evolving preferences and trends that are shaping the smart home industry, highlighting the technologies and features that are increasingly becoming indispensable to modern living.

The findings indicate ongoing consumer demand for key smart home technologies, with preferences leaning heavily towards smart light switches (84%), smart thermostats (77%), video doorbells (73%), smart door locks (65%), and security cameras (61%). These devices, often installed concurrently, underscore a growing consumer move towards integrated smart home ecosystems that enhance convenience, security, and energy efficiency.

In terms of functionalities, the survey pinpoints the most coveted smart home features as identified by professionals:

• App Control: Lauded by 83% for its ease of use and accessibility

• Smart plugs increased by 76%

• Remote Monitoring: Cherished by 67% for offering homeowners security and peace of mind from anywhere.

• System Integration: Favored by 50% for the seamless experience it provides across devices.

• Whole-home Automation: Seen by 48% as a key to unlocking an unparalleled convenience and lifestyle upgrade.

However, the journey towards widespread smart home adoption isn't without its hurdles. The survey sheds light on the challenges, such as a lack of consumer education (62%), reliability concerns (59%), and the perceived complexity of smart home systems (53%), that installers face in bringing these technologies into mainstream use.

The survey also maps out the most frequently installed brands, revealing preferences for:

Lighting: Lutron (53%), Control4 (42%), and Philips Hue (30%) leading the pack. Energy Management: Control4 (56%) and Google Nest (54%) at the forefront. Security: Ring (53%) topping the chart, closely followed by Control4 and Google Nest.

"The enthusiasm and forward-looking stance of professional installers, as captured in our survey, are indicative of a vibrant future for smart home technologies," said Mareca Hatler, Research Director at ON World. "Their insights are invaluable for understanding both the current landscape and the path ahead for smart home adoption."

This annual survey from ON World provides an essential lens through which the preferences, predictions, and challenges of professional installers are brought to light, offering a unique perspective on the forces driving the smart home market. As part of its commitment to propelling IoT solutions forward, ON World continues to equip industry stakeholders with comprehensive market research and strategic insights.

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About ON World:
ON World has been a leading source of IoT market research and business intelligence for Fortune 1000 companies, investors, and developers for the last two decades. Our forecasts, survey datasets and customized studies help navigate the complex terrain of IoT solutions worldwide.

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11/20/2023