40 Percent of Online Adults Willing to Pay for Smart Home Services
According to a recently completed survey with 1,000 U.S. online adults by ON World, 40% are willing to pay for a whole-home automation service and most are willing to pay $15 or more per month.
San Diego, CA September 30, 2015— Growing awareness and demand for smart home solutions has reached mass market scale, according to global technology research firm ON World.
Two in five of the survey’s respondents are willing pay a service fee for a smart home service and 35% are willing to pay at least $15 per month. The segments who are most likely to pay for a smart home service include males and young adults who are also willing to pay a higher smart home service fee.
If U.S. households adopt smart home wireless sensing services at the levels indicated by the survey, this represents a potential $14 billion market.
The survey is part of ON World’s series of reports on Smart Home Wireless Sensor Networks based on surveys and interviews with 2,000+ individuals. These reports cover 20+ product segments for Smart Home Lighting, Safety and Security, Home Energy Management and Smart Appliances sold through the managed services, retail/DIY and professional installer channels. Each report may be purchased separately or as part of a report set.
More information and free executive summaries are available from ON World’s website.
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