ON World

Bluetooth Low Energy Markets

ON World Differentiators:

* Decades of industry experience
* Primary research investigation
* Technology expertise
* Actionable data
* Customized to your needs

Customized Market Research Data:

ON World's market research is used by Fortune 1000 companies, investors, startups and developers worldwide.

Our datasets include market size forecasts, ecosystem surveys and other market data, customized to your specific needs.

Delivery format: Excel, PPT

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Ongoing improvements with Bluetooth Low Energy (BLE) combined with low cost chips and a large and growing developer community have made BLE a leading Internet of Things (IoT) technology. Billions of BLE enabled smartphones has created a massively scaled ecosystem for IoT developers.

BLE is driving markets such as health and fitness wearable sensors where low power and 1 MB/s throughput is required. The expanded network range, throughput and capacity with Bluetooth 5 as well as the completion of the Bluetooth mesh specification has also made BLE a disruptor for fixed sensor networks.

BLE’s biggest competition comes from 802.15.4 and the Thread/Zigbee ecosystem with a decade of development on wireless sensor networking for smart homes and buildings. Combo chips are a growing trend and BLE/802.15.4 chips will soon be widespread in Matter certified devices.     

Multi-protocol chips and modules with BLE have become the sensor interface for the next generation of wireless sensor networks (WSN) where smart devices provide the app and GUI. BLE as an add-on is emerging for asset tracking, remote monitoring and workflow optimization in manufacturing, healthcare, food services, hospitality and other enterprises.

Over the last four years, annual shipments of BLE chipsets for IoT markets increased over 500%. Wireless sensor network BLE markets such as industrial sensors, smart homes and building automation will increase 3X faster than other BLE IoT markets over this period.

Research for this service includes ongoing interviews with the major BLE chipset/module suppliers, device makers and service providers. In addition, we survey hundreds of commercial and industrial IoT end users and developers, brick and mortar stores and thousands of consumers every year.
Your customized data includes 6-year market size forecasts by units and revenues with your specific breakdown requirements by market, application, geography and technology such as protocols, frequency, topology, etc.


ON World's granular IoT components market size forecasts are by market segment with breakdowns by application area and region. Our forecasts are continually updated and are customized to meet your specific needs.

Target Markets:

Smart Metering & Distributed Energy Resources
Smart Homes
Entertainment RF Controls
Medical, Health & Wellness
Building Automation & Commercial Services
Industrial Automation, Logistics, Agriculture & Construction
Smart Cities
Retail, Automotive and Others


Audio/Video Controls
Health & Fitness
Safety, security and environmental monitoring
Condition monitoring/asset management

Standard Breakdowns:

• Region: Global, North America, Europe, Asia Pacific, Rest of World
• Historical Data: 2 previous years
• Projections: 6 years including the current year
• Forecast unit: BLE Chipsets
• Target Markets: Metering, Smart Homes, Entertainment RF Controls, Medical/Health, Buildings, Industrial, Smart Cities, Retail, Automotive and Others
• Applications: Energy/Metering, Lighting, A/V Controls, Health/Fitness, Safety/Security and Environmental monitoring, Condition monitoring, Others

Optional Breakdowns:

• Specific product segment(s) (e.g. drop-in modules)
• Product feature/function (e.g. multi-protocol, mesh network)
• Market shares

Delivery Format: Excel


ON World's ecosystem research data is based on ongoing surveys with organizations across the whole IoT value chain. Your dataset is customizable using our latest survey data or we can conduct a new survey(s) to investigate your unique market needs.

Examples of recently surveyed ecosystem segments include:


• Smart Home/IoT users
• Likely future Smart Home/IoT users
• Broadband users

Other IoT End users:

• Buildings
• Healthcare
• Retail
• Manufacturers
• Logistics/Supply chain
• Agriculture
• Construction
• Mining
• Oil & Gas
• Utilities
• Municipalities

Retail Store Sales Reps:

• Electronics Outlets (e.g. Best Buy, The Source)
• Home Centers (Home Depot, Lowe's, RONA)
• Mass Market chains (e.g. Walmart, Target, Canadian Tire)
• Hardware stores (e.g. Ace Hardware)

Professional Installers:

• CEDIA dealers
• HVAC/Electric/Appliance professionals
• Home builders
• Contract installers
• Industrial automation professional services

Service Providers:

• Utilities
• Security services
• Cable/telco operators

Online Product Listings:

• 5,000+ product listings from dozens of web storefronts (Amazon.com, Bestbuy.com, etc.)
• 1+ million ratings/reviews
• Tracking sales growth, pricing, features, consumer feedback


• Platform providers
• Device manufacturers
• Software developers
• Component suppliers

Delivery Format: PPT


Every year, ON World surveys thousands of individuals in the global IoT ecosystem including:

End User Datasets:

Home service providers
Industrial automation
Oil & Gas
EV charging infrastructure...

Technology Companies:

Every quarter, ON World conducts hundreds of interviews and surveys with executives and product managers with leading manufacturers, software developers, component suppliers, and platform providers involved with low power wireless sensing and control markets.

A few of the surveyed/analyzed companies include:

Chipsets, Modules & Network Stacks:

Adafruit, Amber, Anaren, Casambi, CEL, Cypress, DF Robot, Dialog, Dynastream, Espressif, Fanstel, InsightSIP, IVT Corporation, Laird Tech, Link Labs, Marvell, MediaTek, Microchip, Murata, Nordic, NXP, Panasonic, Pycom, Qorvo, Qualcomm, Quectel, Raytac, RF Digital (AMS), Rigato, Seeed, Sierra Wireless, Silicon Labs, Silvair, STMicro, Taiyo Yuden, TDK Corp., Telit, TI, Toshiba, u-blox, Zuli...

IoT Network Infrastructure & Software Platforms:
Actility, Alarm.com, Amazon, Arrayent, Atmosphere IoT, Ayla Networks, C3 IoT, Centrica Hive, Cisco, Cumulocity, EcoFactor, Electric Imp, Ericsson, Essence Group, Google, Gemalto, GreenWave Systems, Huawei, Helium, IBM, IFTTT, Ingenu, Intent Technologies, Kerlink, Mesh Systems, Microsoft, Muzzley, myDevices, Nokia, OrbiWise, PTC/ThingWorx, relayr, Roc-Connect, Samsung SmartThings, Sagemcom, Senet, Sigfox, Tendril, There Corporation, Wink, ZTE...

Homes, Buildings & Multiple Markets:
ABB, Acuity Brands, Aclara, ADT, Amazon, AMX, ASSA ABLOY, AT&T, Belkin, Bosch, Casambi, CentraLite, Cobject, Comcast, Computime, Control4, Cree, Crestron, Develco, D-Link, Daintree, Digital Lumens, Distech Controls, Eaton, Echelon, Electrolux, Emerson, Ecobee, Enlighted, E-Senza, Fagerhult, Fujitsu, GEO, General Electric, Golden Power, Gooee, Google Nest, Haier Group, Helium, Hitachi, Honeywell, HP, Hubbell, IBM, Idosens, IoTA, Ingersoll Rand, Insteon (SmartLabs), Invisible Systems, Johnson Controls, Kwikset, EEDARSON, Legrand, Leviton, LG, Lutron, Libelium, M2M Spectrum, Mitsubishi, Netatmo, NetVox, NKE Watteco, Nortek, Oceasoft, Onzo, OSRAM, Panasonic, Philips, Rachio, RF Technologies, Samsung, Satechi, Schneider, Sengled, Sharp, Silvair, Siemens, Sony, Stack Lighting, Stanley Black & Decker, Technicolor, The Button Corporation, ThinkEco, Toshiba, Tridium, Universal Electronics, UTC, Vivint, Whirlpool, Xiaomi, Yale Security, Yokogawa, Zuli, Zumtobel...

Industrial, Logistics, Smart Grid & Smart Cities:
Adeunis RF, Advantech, Azimut, Berlinger, Birdz, Chess Wise, CIMCON Lighting, CyanConnode, DimOnoff, Draeger, Echelon, Enevo, EVVOS, GridPoint, Halma, Harvard Engineering, IBM, Intesens, Itron, Kapsch, Kontakt, Landis+Gyr, Libelium, LORD, National, Oceasoft, OleumTech, Phoenix Contact, Qowisio, Sensolus, SignalFire, SmartSensor Labs, SRETT, Sunpower, TwistHDM, Tantalus, Tekelek, Trilliant, Ubicquia, Urbiotica, WellAware, WESROC, Yokogawa, Zencus...

Mobile Sensing, Health/Fitness and Wearables:
A&D, Acute Technology, Apple, Awarepoint, Bionym, BioSensics, BioTelemetry, Care Innovations, Casio, CenTrak, DexCom, Fitbit, Fitlinxx, GENTAG, Garmin, Grand Care, iHealth Labs, Indesit, Intelesens, Jawbone, LifeWatch, Lutron, MC10, Medtronic, Meta, MetaWear, MobileHelp, Nonin, Numera, Nuubo, Omron, Pebble, Polar, Proteus, Qardio, Quanttus, Sensium, SmartLife, Snaptracs, Sotera, Vuzix, Whistle...

Methodology Workflow:

Forecast Summary
Forecast Scope

I. Ecosystem Analysis

IoT Market Landscapes
Market Forces & Drivers
Total Potential Market Sizing
Smart Homes & Buildings
Utility Networks & Smart Cities
Industrial Automation & Logistics
The WSN Value System

II. Technologies & Standards

Mesh Networking
IP Addressability
Multi-Protocol Chips
Cloud Development

Technologies & Standards
Bluetooth Low Energy
Bluetooth 5
Bluetooth Mesh

Competing Alternatives
Bluetooth Low Energy
Low Power Wide Area Networks

III. Value System

• Product segmentation
• Market leaders
• Innovators/Disruptors
• In-depth investigation and analysis of top 40 companies that are having the biggest impact on the BLE ecosystem today.
• Current offerings, products and services, pricing, differentiators
• Financials, partners, go-to-market strategy
• Standards supported, software, tools, integration, key features...

IV. Primary Research

Ecosystem Surveys:

Conduct surveys with WSN/IoT market stakeholders (e.g. consumers, buildings, utilities, manufacturers, security services, professional installers, vendors).

Sample survey questions:

• Number of WSN Nodes Deployed
• Types of WSN Devices Deployed
• WSN Integration(s)
• IoT Platform(s) Used
• Installation Method
• When Was First WSN Device Installed
• Primary Adoption Driver
• When Likely to Adopt
• Planned WSN Products
• Important/Most Important Features
• Importance of Vendor Interoperability
• Preferred Brands
• Preferred Channels
• Reasons for Not Adopting
• Maximum Spending

Online Product Analysis:

Our proprietary database includes thousands of online smart home product listings and over a million consumer reviews that are continually categorized, filtered and analyzed.

V. Market Size Forecasts

• Regional scope
• Market segmentation
• Financials/industry trends
• Consumer confidence
• Forecast data models
• Chipset unit shipments
• Drop-in module unit shipments
• Average sale prices (ASP)
• Chipset/module revenues

About ON World:
ON World provides business intelligence on Internet of Things markets. Since 2003, our market research has been used by Fortune 1000 companies, investors and IoT developers worldwide.