Smart Home Lighting (Datasets, Forecasts)
Bulbs, Light Strips, Lamps, Fixtures, Switches, Dimmers

 



ON World Differentiators:


* Decades of industry experience
* Primary research investigation
* Technology expertise
* Actionable data
* Customized to your needs



Customization:

Our datasets are available and customizable to your specific needs.


Synopsis:

Within the next five years, over a billion smart lighting products will have been sold worldwide. By 2026, global annual revenues for smart lighting products will reach $4.5 billion. Smart light bulbs will make up three quarters of the unit shipments and 47% of the revenues by this time as other products such as connected light fixtures, light bars and light strips increase faster. Smart light switches and dimmers will make up 15% of the unit shipments and three quarters of the equipment revenues over the next five years.

The pandemic has had a negligible impact on the smart home lighting market. According to ON World’s latest surveys with 2,400 online consumers, 1 in 6 purchased at least one smart lighting product in 2020 and an even higher percentage were planning to purchase more smart lighting products in 2021.

Thirty-five percent (35%) of the respondents who are current smart lighting users bought at least 5 smart lighting products over the past two years and nearly half are planning the buy at 5 or more additional smart lighting products in the future.

This research service is based on ongoing phone interviews and surveys with thousands of consumers and hundreds of retailers, home service providers and vendors as well as thousands of online product listings. It provides in-depth analysis and market sizing data on the rapidly growing smart home safety and security market.

Your customized report includes 6-year market size forecasts for annual unit shipments and equipment revenues by product group (e.g. video security) and breakdowns by product segment (e.g. security cameras, video doorbells).

Optional report components include market size forecasts for total installed systems, services revenues, a customized survey, and/or in-depth competitive analysis. The geographical scope options include global, by region or by country.

 

Primary Research:

Surveys/interviews with thousands of individuals including:

End Users & Channels 

Consumers, home service providers, professional installers, retailers, builders

Vendors/Suppliers
IoT component suppliers, device manufacturers, software and services

 



Overview:

Market Segmentation:

• Market forces analysis of each of the major smart home lighting product segments including the following:

Smart light bulbs
Smart light strips/tiles
Smart lamps/light bars
Smart light fixtures
Smart light on/off switches
Smart light dimmer switches

Technologies & Standards

• Evaluation of WSN competing alternatives such as Zigbee, Thread, BLE, WiFi, Z-Wave  and Others
• Standards developments, emerging trends, and what it means for your critical stategic planning

Market Sizing

• Total addressable market sizing (TPM)
• Global market size forecasts including any of the following:
• Connected devices
• Annual units
• Equipment revenues
• Channels
• Technology

• Geographical region
• Average sale price (ASP)

The Value System

Product segmentation: In-depth investigation and analysis of top 40 companies that are having the biggest impact on the smart home lighting ecosystem today in the following segments:

Chipsets
RF Modules/Network stacks
Devices/Systems
Software/Cloud services
IT/Automation Platforms

Market Shares: Market shares by product segment and/or technology

Disruption & Sustainability:

Each vendor is evaluated using the following criteria:

• Current offerings, products and services
• Financials, partners, go-to-market strategy
• Protocols supported, chipset design, frequencies, tools, integration, software, key features...
• Analysis on the potential for disruption (innovation, pricing, etc.) and sustainability based financials, strategic alliances and current market shares


Primary Research:

Every year, ON World surveys thousands of individuals in the smart home security ecosystem including: 

End User Datasets:

Early adopting consumers
Early majority consumers 
Home security providers
Cable/Internet service providers
Telecom operators
Professional installers
Retail outlets (e.g. Best Buy, Home Depot, Walmart)
Home builders

Technology Companies:

Every quarter, ON World conducts hundreds of interviews and surveys with executives and product managers with leading manufacturers, software developers, component suppliers, and platform providers involved with low power wireless sensing and control markets. Examples of recently interviewed/surveyed companies include:

Smart Lighting Manufacturers 

Cree
Eaton
Eufy
Eve Home
Feit Electric
Flux/Magic Light
Geeni
GE Lighting, A Savant Company
Globe Electric
LEDVance
Leedarson
LIFX (LiFi Labs)
Merkury Innovations
Sengled
Signify
TCP
TP-Link
Samsung

Smart Home Platforms

Alarm.com
Amazon
Apple HomeKit
Ayla Networks
Belkin
Control4 (Snap One)
Crestron
Google Nest
Microsoft
Samsung SmartThings
Vantage Controls

Components/Enablers:

Analog Devices

Cypress
Qorvo
Marvell Technology Group
Microchip Technology
Nordic Semiconductor

NXP Semiconductors
Qualcomm
Renesas
Silicon Labs
STMicroelectronics
Texas Instruments

Home Service Providers &
Retail Outlets:

ADT
Amazon
Apple Stores
Bed Bath and Beyond
Best Buy
Comcast
Fry's
Hive
Home Depot
Lowe's
Verizon
Vivint
Target
Walmart

Home Builders:

DR Horton
Pulte
Lennar
KB Homes
Toll Brothers
Ryan Homes
Seeno
Pasadera
Roderick house
Highland Homes
Shumacher Homes
Texas custom Homes
Premier Builders
Meritage Homes
Brookfield Residential
KB Homes
California Home Builders
Trinity Homes
Eastwood Homes
Highland Homes
Pardee
Castle Rock



Forecast Workflow:

Forecast Summary
Forecast Scope
Methodology



Ecosystem


Adoption Trends
Features Preferences
Retail Channels
Professional Installers
Home Builders
The Value System
Lighting Manufacturers
Smart Bulb & Lamp Innovators
Consumer Product Ratings

Market Size Forecast Totals

Units by Product Segment
Revenues by Product Segment
Average Sale Prices
Units by Channel
Revenues by Channel
Smart Switch Units by On/Off & Dimmer
Smart Switch Revenues by On/Off & Dimmer
Smart Bulb Etc. Units by Color Type
Smart Bulb Etc. Revenues by Color Type
Units by Technology

Smart Bulb Forecast Totals

Units by Product Segment
Revenues by Product Segment
Units by Color Type
Revenues by Color Type
Average Sale Prices
Units by Channel
Revenues by Channel
Units by Technology

Distribution Channels

Amazon
Channel Trends
Market Size Forecasts
Units by Product Segment
Revenues by Product Segment
Smart Switch Units by On/Off & Dimmer
Smart Switch Revenues by On/Off & Dimmer
Smart Bulb Etc. Units by Color Type
Smart Bulb Etc. Revenues by Color Type

Electronics Stores
Summary
Channel Trends
Market Size Forecasts
Units by Product Segment
Revenues by Product Segment
Smart Switch Units by On/Off & Dimmer
Smart Switch Revenues by On/Off & Dimmer
Smart Bulb Etc. Units by Color Type
Smart Bulb Etc. Revenues by Color Type

Home Center
Summary
Channel Trends
Market Size Forecasts
Units by Product Segment
Revenues by Product Segment
Smart Switch Units by On/Off & Dimmer
Smart Switch Revenues by On/Off & Dimmer
Smart Bulb Etc. Units by Color Type
Smart Bulb Etc. Revenues by Color Type

Mass Market
Summary
Channel Trends
Market Size Forecasts
Units by Product Segment
Revenues by Product Segment
Smart Switch Units by On/Off & Dimmer
Smart Switch Revenues by On/Off & Dimmer
Smart Bulb Etc. Units by Color Type
Smart Bulb Etc. Revenues by Color Type

Professional Installers
Summary
Market Size Forecasts
Units by Product Segment
Revenues by Product Segment
Smart Switch Units by On/Off & Dimmer
Smart Switch Revenues by On/Off & Dimmer
Smart Bulb Etc. Units by Color Type
Smart Bulb Etc. Revenues by Color Type

Survey Results
Trends
Mass Market Strategies
Survey Overview

Smart Lighting Buyers – Experience
Key Findings
Demographics
Purchasing Trends
Popular Brands
Preferred Pricing
Installation

Smart Lighting Buyers – Preferences
Key Findings
Demographics
Purchasing Preferences
Preferred Features
Channel Preferences

Smart Lighting Buyers – Channels
Key Findings
Demographics
Overall Preferred Channel
Online Chain Preferences
Brick-and-Mortar Channels

Recent Home Buyers
Key Findings
Demographics
Home Builder Packages
Brands
Planned Smart Lighting
Concerns

Early Majority Consumers
Key Findings
Demographics
Adoption Trends
Popular Brands
Preferred Pricing
Installation


Figures

Figure 1: Smart Lighting Unit Shipments, Amazon/Mass Market & Others
Figure 2: Early Adopters - Smart Bulbs, Lamps & Light Strips Purchased in the Last 2 Years
Figure 3: Early Adopters - Smart Light Switches/Dimmers Purchased in the Last 2 Years
Figure 4: Early Adopters - Average Smart Lighting Products Planned the Next 2 Years
Figure 5: Smart Lighting Buyers - Smart Bulbs Returned
Figure 6: Smart Lighting Online Review Product Ratings
Figure 7: Smart Lighting Buyers Most Important Features: Tunable White vs RGB Color
Figure 8: Smart Lighting Buyers Most Important Features: Voice Control vs Speaker
Figure 9: Retail Store Sales by Product Segment
Figure 10: Retail Stores Weekly Unit Sales by Channel
Figure 11: Retail Stores Weekly Unit Sales by Chain
Figure 12: Retail Stores Weekly Unit Sales Distribution
Figure 13: Installers’ Smart Lighting Products Sold
Figure 14: Installers’ Smart Bulb Preferred Features
Figure 15: Home Builder Smart Lighting Packages Offered Today
Figure 16: Top Home Builders w/ Smart Lighting Packages
Figure 17: Smart Home Lighting Value System
Figure 18: Consumer Smart Bulb Product Ratings by Vendor
Figure 19: Consumer Smart Bulb Product Ratings by Technology
Figure 20: Smart Home Lighting Units by Segment
Figure 21: Smart Lighting Revenues by Segment
Figure 22: Smart Lighting ASPs by Segment
Figure 23: Smart Lighting Units by Channel
Figure 24: Smart Lighting Revenues by Channel
Figure 25: Smart Light Bulb Units by Color Type
Figure 26: Smart Light Bulb Revenues by Color Type
Figure 27: Smart Lighting Units by Technology
Figure 28: Smart Light Switch Units, On/Off & Dimmer    
Figure 29: Smart Light Switch Revenues, On/Off & Dimmer
Figure 30: Smart Bulb Units by Color Type
Figure 31: Smart Bulb Revenues by Color Type
Figure 32: Smart Bulb ASPs by Color Type
Figure 33: Smart Lighting Units by Channel
Figure 34: Smart Lighting Revenues by Channel
Figure 35: Smart Lighting Units by Technology
Figure 36: Amazon Smart Lighting Avg Units by Type
Figure 37: Amazon Smart Lighting Units by Color Type & Feature
Figure 38: Amazon Smart Lighting Units by Segment
Figure 39: Amazon Smart Lighting Revenues by Segment
Figure 40: Amazon Smart Switch Units by On/Off & Dimmer
Figure 41: Amazon Smart Switch Revenues by On/Off & Dimmer
Figure 42: Amazon Smart Bulb Units by Color Type
Figure 43: Amazon Smart Bulb Revenues by Color Type
Figure 44: Electronics Store Retailers
Figure 45: Electronics Stores Smart Bulb Units by Product Segment
Figure 46: Smart Lighting Buyers Home Center Preferences by Chain
Figure 47: Electronics Smart Lighting Avg Weekly Unit Sales by Chain
Figure 48: Electronics Smart Lighting Avg Weekly Unit Sales by Region
Figure 49: Electronics Smart Lighting Avg Weekly Unit Sales by Color Type
Figure 50: Electronics Smart Lighting Units by Segment
Figure 51: Electronics Smart Lighting Revenues by Segment
Figure 52: Electronics Smart Switch Units by On/Off & Dimmer
Figure 53: Electronics Smart Switch Revenues by On/Off & Dimmer
Figure 54: Electronics Smart Bulb Units by Color Type
Figure 55: Electronics Smart Bulb Revenues by Color Type
Figure 56: Home Center Retailers
Figure 57: Home Center Unit Sales by Product Segment
Figure 58: Smart Lighting Buyers Home Center Preferences by Chain
Figure 59: Home Center Smart Smart Lighting Avg Weekly Unit Sales by Chain
Figure 60: Home Center Smart Smart Lighting Avg Weekly Unit Sales by Region
Figure 61: Home Center Smart Smart Lighting Avg Weekly Units by Color Type
Figure 62: Home Center Smart Lighting Units by Segment
Figure 63: Home Center Smart Lighting Revenues by Segment
Figure 64: Electronics Smart Switch Units by On/Off & Dimmer
Figure 65: Electronics Smart Switch Revenues by On/Off & Dimmer
Figure 66: Electronics Smart Bulb Units by Color Type
Figure 67: Electronics Smart Bulb Revenues by Color Type
Figure 68: Mass Market Retailers
Figure 69: Mass Market Smart Lighting Units by Product Segment
Figure 70: Smart Lighting Buyers Mass Market Preferences by Chain
Figure 71: Mass Market Smart Smart Lighting Avg Weekly Unit Sales by Chain
Figure 72: Mass Market Smart Smart Lighting Avg Weekly Unit Sales by Region
Figure 73: Mass Market Smart Lighting Avg Weekly Unit Sales by Color Type
Figure 74: Mass Market Smart Lighting Units by Segment
Figure 75: Mass Market Smart Lighting Revenues by Segment
Figure 76: Mass Market Smart Switch Units by On/Off & Dimmer
Figure 77: Mass Market Smart Switch Revenues by On/Off & Dimmer
Figure 78: Mass Market Smart Bulb Units by Color Type
Figure 79: Mass Market Smart Bulb Revenues by Color Type
Figure 80: Installers’ Commonly Installed Smart Lighting Products
Figure 81: Professional Smart Lighting Units by Segment
Figure 82: Professional Smart Lighting Revenues by Segment
Figure 83: Professional Smart Switch Units by On/Off & Dimmer
Figure 84: Professional Smart Switch Revenues by On/Off & Dimmer
Figure 85: Professional Smart Bulb Units by Color Type
Figure 86: Professional Smart Bulb Revenues by Color Type
Figure 87: Smart Bulb Buyers’ Demographics
Figure 88: First Smart Bulb Purchased When
Figure 89: Retail Chain of Most Recent Smart Bulb Purchase
Figure 90: Number of Smart Bulbs Returned in the Last 2 Years
Figure 91: Smart Light Bulb Brands Purchased
Figure 92: Smart Light Bulb Brand Most Recently Purchased
Figure 92: Highest Price Willing to Pay for RGB Color Smart Bulb
Figure 93: Experience with Smart Light Bulb Installation
Figure 94: Experience with Smart Light Bulb Mobile App
Figure 95: Experience with Smart Light Bulb Voice Assistant Integration
Figure 96: Smart Bulb Buyers’ Demographics
Figure 97: Smart Bulb Brand Purchased
Figure 98: Smart Home Lighting Devices at Home
Figure 99: Smart Lighting Purchased Over the Last 2 Years
Figure 100: Smart Lighting Planned in the Next 2 Years
Figure 101: Smart Hubs used with Smart Bulbs
Figure 102: Smart Bulb Installation
Figure 103: Importance of Voice-control for Smart Buy Buyers
Figure 104: Importance of Tunable (many shades) of White for Smart Bulb Buyers
Figure 105: Importance of Motion Sensors for Smart Lighting Buyers
Figure 106: Importance of Integrated Speakers for Smart Bulb Buyers
Figure 107: Smart Bulb Buyers’ Preferred Brick-Mortar Channel
Figure 108: Smart Bulb Buyers’ Preferred Brick-Mortar Retail Chain
Figure 109: Smart Bulb Buyers’ Preferred Online Channel
Figure 110: General Early Adopters Demographics
Figure 111: Types of Smart Home Lighting Products Purchased in the Last 2 Years
Figure 112: Smart Lighting Buyers
Figure 113: Smart Lighting Products Purchased Over the Last 2 Years
Figure 114: Smart Lighting Products Planned in the Next 2 Years
Figure 115: Smart Home Lighting Preferred Features
Figure 116: Smart Home Lighting Channel Preference
Figure 117: Early Adopters Features Survey Demographics
Figure 118: Smart Home Lighting Integration
Figure 119: Smart Home Device Integration
Figure 120: Smart Home Lighting Features
Figure 121: Smart Bulb Features
Figure 122: Early Adopter Channel Survey Demographics
Figure 123: Preferred Smart Lighting Channel
Figure 124: Preferred Online Chain
Figure 125: Preferred Brick-and-Mortar Channel
Figure 126: Preferred Brick-and-Mortar Chain
Figure 127: Likelihood of Buying Smart Lighting from Grocery or Drugstore
Figure 128: Recent Home Buyers Demographics
Figure 129: Percent of Home Builders Offering Smart Lighting Packages
Figure 130: New Home Smart Lighting Status
Figure 131: Smart Lighting Devices That Came with the New Home
Figure 132: New Home Smart Lighting Brands
Figure 133: Smart Lighting Brands Purchased
Figure 134: New Home Voice Assistant Used
Figure 135: Recent Home Buyer Planned Smart Lighting Devices
Figure 136: Recent Home Buyer Smart Lighting Concerns
Figure 137: Early Majority Consumers Demographics 
Figure 138: First Became Aware of Smart Lighting
Figure 139: Most Likely Smart Lighting Retail Chain
Figure 140: Likely Smart Bulb Purchases in the Next 2 Years
Figure 141: Smart Light Bulb Awareness
Figure 142: Most Likely Smart Lighting Brand to Purchase
Figure 143: Highest Price Willing to Pay for RGB Color Smart Bulb
Figure 144: Smart Light Bulb Installation Expectations
Figure 145: Smart Light Bulb Mobile App Expectations
Figure 146: Smart Light Bulb Voice Assistant Integration Expectations


Tables

Table 1: Retail Channel’s Smart Lighting Status & Summary
Table 2: Lighting Manufacturers with Smart Bulbs/Lamps
Table 3: Smart Light Bulb/Lamp Innovators
Table 4: Smart Home Lighting Units by Segment
Table 5: Smart Lighting Revenues by Segment
Table 6: Smart Lighting ASPs by Segment
Table 7: Smart Home Lighting Units by Channel
Table 8: Smart Home Lighting Revenues by Channel
Table 9: Smart Home Lighting Units by Color Type
Table 10: Smart Home Lighting Revenues by Color Type
Table 11: Smart Lighting Units by Technology
Table 12: Smart Light Switch Units, On/Off & Dimmer 
Table 13: Smart Light Switch Revenues, On/Off & Dimmer
Table 14: Smart Bulb Units by Color Type
Table 15: Smart Bulb Revenues by Color Type
Table 16: Smart Bulb ASPs by Color Type
Table 17: Smart Lighting Units by Channel
Table 18: Smart Lighting Revenues by Channel
Table 19: Smart Lighting Units by Technology
Table 20: Amazon Smart Lighting Units by Segment
Table 21: Amazon Smart Lighting Revenues by Segment
Table 22: Amazon Smart Switch Units by On/Off & Dimmer
Table 23: Amazon Smart Switch Revenues by On/Off & Dimmer
Table 24: Amazon Smart Bulb Units by Color Type
Table 25: Amazon Smart Bulb Revenues by Color Type
Table 26: Electronics Smart Lighting Units by Segment
Table 27: Electronics Smart Lighting Revenues by Segment
Table 28: Electronics Smart Switch Units by On/Off & Dimmer
Table 29: Electronics Smart Switch Revenues by On/Off & Dimmer
Table 30: Electronics Smart Bulb Units by Color Type
Table 31: Electronics Smart Bulb Revenues by Color Type
Table 32: Home Center Smart Lighting Units by Segment
Table 33: Home Center Smart Lighting Revenues by Segment
Table 34: Home Center Smart Switch Units by On/Off & Dimmer
Table 35: Home Center Smart Switch Revenues by On/Off & Dimmer
Table 36: Home Center Smart Bulb Units by Color Type
Table 37: Home Center Smart Bulb Revenues by Color Type
Table 38: Mass Market Smart Lighting Units by Segment
Table 39: Mass Market Smart Lighting Revenues by Segment
Table 40: Mass Market Smart Switch Units by On/Off & Dimmer
Table 41: Mass Market Smart Switch Revenues by On/Off & Dimmer
Table 42: Mass Market Smart Bulb Units by Color Type
Table 43: Mass Market Smart Bulb Revenues by Color Type
Table 44: Professional Smart Lighting Units by Segment
Table 45: Professional Smart Lighting Revenues by Segment
Table 46: Professional Smart Switch Units by On/Off & Dimmer
Table 47: Professional Smart Switch Revenues by On/Off & Dimmer
Table 48: Professional Smart Bulb Units by Color Type
Table 49: Professional Smart Bulb Revenues by Color Type


About ON World:
ON World provides business intelligence on Internet of Things markets. Since 2003, our market research has been used by Fortune 1000 companies, investors and IoT developers worldwide.