Contributors: Darryl Gurganious, Mareca Hatler,
Mike Ritter Ph.D

Pages:
189 (118 figures, 64 tables)

Table of Contents

ON World's Research Features:
* Technology & industry expertise
* In-depth primary investigation
* Drivers, forecasts, & value system
* Fortune 1000 customers worldwide
* Money back guarantee

Press release

Methodology

Testimonials

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802.15.4 & ZigBee

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Price:
$1999 (multi-user/corporate)
* includes PowerPoint Presentation

$999 (single user)
$699 (PowerPoint)

Synopsis:

Driven by emerging standards, increasing energy costs, and advances with Wireless Sensor Networking, the “smart home” is becoming a reality for the mass market.

ON World's extensive investigation with home installers, vendors, and suppliers found that the smart home market is accelerating. In 2012, the Wireless Sensor Network (WSN) smart home market will be worth $2.8 billion worldwide, up from $470 million in 2007.

While proprietary WSN systems have been used by professional installers for over a decade, standards such as ZigBee as well as Z-Wave’s market focused technology are enabling low cost smart home solutions.

This report dissects the ZigBee/Z-Wave battle in fine detail over several markets. Our senior technology analyst conducted an extensive comparison of the chipsets from TI, Ember, Freescale, and Zensys. This investigation provides evidence that clarifies the market hype and controversy on the performance, pricing, and power consumption of these chipsets. In addition, we provide a patent analysis of the top companies in each major product segment including components, software, subsystems, and whole home systems.

Although North America has the lion's share of the smart home market today, this report provides insights on new opportuniites in Europe and Asia Pacific. We project that Europe's WSN smart home revenues will increase by a 52% compound annual growth rate (CAGR) over the projection period.

In this report, we analyze the market forces and drivers of seven WSN application areas, or "solutions," in each of the geographical regions. From this investigation, we've identified several growing trends. One of these is that the fastest growing smart home market over the next five years will be home health.

Primary research:

End Users
60 interviews with professional installers

Vendors/Experts
40+ interviews with manufacturers, software providers, and component suppliers

Free Executive Summary:
Send us an email with
"smart homes"
in the subject.

Report Overview:

Market Forces & Drivers:

* Drivers and inhibitors of the WSN market opportunity for the "smart home" including the following application areas:

• Energy management
• Security/safety
• Home health
• Entertainment control
• Window coverings/appliances
• Water systems

* Market forces analysis of each of the following target markets:

• North America
• Europe
• Asia Pacific
• Rest of World

* In-depth recent survey data with professional installers on their current eperience with WSN technologies, companies, and needed applications

* Technology forces evaluation on the strengths/weaknesses of ZigBee, Z-Wave, INSTEON, and other competing alternatives including:

• Rankings for each on the "top seven technology requirements"
• Comparison matrix
• Power consumption matrix (sleep mode, normal, receiving, transmitting)

Market sizing (2007-2012):

* 50+ charts/tables with the following breakdowns:

• WSN equipment units/revenues for each solution per target market
• WSN smart home services for each solution in each target market
• WSN equipment units/revenues by professional installer and “mass market”
• WSN equipment units/revenues by product segment (controllers, nodes, and services)
• WSN equipment units by protocol (ZigBee, Z-Wave, INSTEON, Others)

The WSN Smart Home Value system:

* In-depth analysis and research data on 69 companies including the following: Product segmentation

• Disruption & sustainability evaluation
• Technology dynamics: protocols and frequencies supported, targeted applications, software platforms, key features
• Profiles: offerings, partners, financials, targeted channel(s)
• Intellectual property: Key WSN patents/patent holders for each product segment

End user survey:

* More than 30 charts with recent primary research data including the following:

• Current wireless experience and applications
• Customer drivers, needs and wants
• Projections on most needed wireless applications
• Experience with green technologies
• Awareness of advanced metering “Home Area Networks”
• Rankings on drivers and inhibitors and most likely WSN solutions
• Rankings on experience with current WSN solutions (proprietary, ZigBee, Z-Wave, INSTEON and others)

Executive Summary
Report Overview
Methodology

The Smart Home WSN Ecosystem
Professional Installers
The “Mass Market”
WSN Solutions
Geographical Trends
North America
Europe
Asia Pacific
Rest of World

Technology Forces
The Protocol War
ZigBee
ZigBee Technology Overview
Z-Wave
Z-Wave Technology Overview
INSTEON
Technology Overview
Outlook
Competing WSN Protocols Compared
Smart Home Protocols Ranked by Technology Requirements

Market Size Forecasts
Forecasting Method
Total Potential Market Size
Broadband Subscribers
Global Total WSN Forecasts
Total WSN Units
Total WSN Revenues
Total Units by Landscape
Global Revenues by Landscape
Total Units by Market
Global Revenues by Market
Total Units by Solution
Total Revenues by Solution
Global Units by Product Segment
Global Revenues by Product Segment
Global Totals by Protocol
Average Sale Prices - Professional Installers
Average Sale Prices - Mass Market
WSN Households by Market
Home Monitoring Services

Target Markets

North America
Market Segments
Market Forces
Home Monitoring Services Outlook
Market Drivers
Professional Installers
Mass Market
Market Size Forecasts
WSN Units
WSN Revenues by Landscape
WSN Units by Solution
WSN Revenues by Solution
WSN Units by Product Segment
WSN Revenues by Product Segment
WSN Households
WSN Smart Home Services

Europe
Market Segments
Market Forces
Market Drivers
Professional Installers
Mass Market
Market Size Forecasts
WSN Units
Revenues
Units by Solution
Revenues by Solution
Units by Product Segment
Revenues by Product Segment
WSN Household
WSN Smart Home Services

Asia Pacific
Market Segments
Market Forces
Market Drivers
Professional Installers
Mass Market
Market Size Forecasts
WSN Units
Revenues
WSN Units by Solution
Revenues by Solution
Units by Product Segment
Revenues by Product Segment
WSN Households
WSN Smart Home Services

Rest of the World
Market Segments
Market Forces
Market Drivers
Professional Installers
Mass Market
Market Size Forecasts
WSN Units
Revenues
WSN Units by Solution
WSN Revenues by Solution
WSN Units by Product Segment
WSN Revenues by Product Segment
WSN Households
WSN Smart Home Services

Home Installer Survey Results
Summary
Business Overview
Types of Home Automation Systems
Customer Needs & Wants
Home Control System Market Drivers
Energy Management/Demand Response
Wireless Sensor Networks for Home Controls
Most Common WSN Applications
Wireless Percent of Sales This Year
Wireless Current Growth Rate
Projection on Wireless Home Controls Market in 2012
Lutron Electronics Evaluation
ZigBee Evaluation
Z-Wave Evaluation
Others/Proprietary Evaluation
Evaluation on the ZigBee PRO feature set
Wireless Adoption Drivers
Technology Knowledge & Awareness
Wireless Home Control Inhibitors
Most Likely Wireless Applications
Surveyed Dealers

The WSN Smart Home Value System
Components/Modules
Intellectual Property
Subsystem Devices
Intellectual Property
Software
Intellectual Property
Whole Home WSN Systems
Intellectual Property

List of Figures

Figure 1: Market Channels Targeted by Company
Figure 2: Percent of Current Units by Solution
Figure 3: Targeted Solutions by Company
Figure 4: WSN protocols supported by number of (smart home) companies
Figure 5: WSN protocols support by number of products
Figure 6: Leading Protocols for the Home Installer Market
Figure 7: “Smart Home” Protocols Ranked by Affordability
Figure 8: “Smart Home” Protocols Ranked by Ease of Use
Figure 9: “Smart Home” Protocols Ranked by Reliability
Figure 10: “Smart Home” Protocols Ranked by Flexibility
Figure 11: “Smart Home” Protocols Ranked by Long Operating Lifetime
Figure 12: “Smart Home” Protocols Ranked by Interoperability
Figure 13: “Smart Home” Protocols Ranked by Capability
Figure 14: Global - Gross TPM by Target Market in 2012
Figure 15: Global – Adjusted TPM by Target Market in 2012
Figure 16: Global broadband households 2007-2012
Figure 17: Global Total Units (2007- 2012)
Figure 18: Global Total Revenues (2007- 2012)
Figure 19: Global Units by Landscape (2007- 2012)
Figure 20: Global Eqpmt Revenues by Landscape (2007- 2012)
Figure 21: Global Total Units by Market (2007- 2012)
Figure 22: Global Revenues, by Geography (2007 -2012)
Figure 23: Global Total Units by Solution (2007- 2012)
Figure 24: Global Total Revenues by Solution (2007- 2012)
Figure 25: Global Units by Product Segment (2007-2012)
Figure 26: Global Total Revenues by Product Segment (2007- 2012)
Figure 27: Global Total Units by Protocol (2007 -2012)
Figure 28: ASPs by Solution – Professional Installers (2007- 2012)
Figure 29: ASPs by Solution – Mass Market (2007- 2012)
Figure 30: Global WSN Households (2007 – 2012)
Figure 31: Global Home Mtrg Services Revenues by Solution (2007- 2012)
Figure 32: NA- Professional - Weighted Driver Impact by Solutions
Figure 33: NA- Professional - Weighted Solution Drivers
Figure 34: NA-Mass Market - Weighted Driver Impact by Solutions
Figure 35: NA-Retail – Solution Drivers
Figure 36: North America – WSN Units by Landscape (2007-2012)
Figure 37: North America – WSN Eqpmt Revenues by Landscape (2007-2012)
Figure 38: North America – WSN Units by Solution (2007-2012)
Figure 39: North America – WSN Revenues by Solution (2007-2012)
Figure 40: North America – WSN Units by Product Segment (2007-2012)
Figure 41: North America – WSN Revenues by Product Segment (2007-2012)
Figure 42: North America – WSN Households (2007-2012)
Figure 43: North America – WSN Smart Home Services Revenues (2007-2012)
Figure 44: Europe-Professional - Weighted Driver Impact by Solutions
Figure 45: Europe-Professional – Weighted Solution Drivers
Figure 46: Europe-Mass Mrkt - Weighted Driver Impact by Solutions
Figure 47: Europe-Mass Mrkt – Weighted Solution Drivers
Figure 48: Europe – WSN Units by Landscape (2007-2012)
Figure 49: Europe – WSN Eqpmt Revenues by Landscape (2007-2012)
Figure 50: Europe – WSN Units by Solution (2007-2012)
Figure 51: Europe – WSN Eqpmt Revenues by Solution (2007-2012)
Figure 52: Europe – WSN Units by Product Segment (2007-2012)
Figure 53: Europe – WSN Revenues by Product Segment (2007-2012)
Figure 54: Europe – WSN Households (2007-2012)
Figure 55: Europe –WSN Smart Home Services Revenues (2007-2012)
Figure 56: APAC-Professional - Weighted Driver Impact by Solutions
Figure 57: APAC-Professional – Solution Drivers
Figure 58: APAC-Mass Mrkt - Weighted Driver Impact by Solutions
Figure 59: APAC-Mass Mrkt – Solution Drivers
Figure 60: Asia Pacific – WSN Units by Landscape (2007-2012)
Figure 61: Asia Pacific – WSN Eqpmt Revenues by Landscape (2007-2012)
Figure 62: Asia Pacific – WSN Units by Solution (2007-2012)
Figure 63: Asia Pacific – WSN Eqpmt Revenues by Solution (2007-2012)
Figure 64: Asia Pacific – WSN Units by Product Segment (2007-2012)
Figure 65: Asia Pacific – WSN Revenues by Product Segment (2007-2012)
Figure 66: Asia Pacific – WSN Households (2007-2012)
Figure 67: Asia Pacific – WSN Smart Home Services Revenues (2007-2012)
Figure 68: RoW-Professional - Weighted Driver Impact by Solutions
Figure 69: RoW-Professional – Solution Drivers
Figure 70: RoW- Mass Mrkt - Weighted Driver Impact by Solutions
Figure 71: RoW- Mass Mrkt – Solution Drivers
Figure 72: Rest of World – WSN Units by Landscape (2007-2012)
Figure 73: Rest of World – WSN Eqpmt Revenues by Landscape (2007-2012)
Figure 74: Rest of World – WSN Units by Solution (2007-2012)
Figure 75: Rest of World – WSN Revenues by Solution (2007-2012)
Figure 76: Rest of World – WSN Units by Product Segment (2007-2012)
Figure 77: Rest of World – WSN Revenues by Product Segment (2007-2012)
Figure 78: Rest of World – WSN Households (2007-2012)
Figure 79: Rest of World – WSN Smart Home Services Revenues (2007-2012)
Figure 80: Geographical region in territory
Figure 81: Percent of business for new vs existing homes
Figure 82: Percent of sales by application
Figure 83: Current Home Automation Systems sold
Figure 84: Current supported manufacturers/brands
Figure 85: Number of control/sensing devices installed per household
Figure 86: Customers by type
Figure 87: Percent of broadband households this year
Figure 88: Percent of WiFi households this year
Figure 89: Percent of whole home automation households this year
Figure 90: Percent of green technology households this year
Figure 91: Green products installed
Figure 92: Market drivers for home automation & controls
Figure 93: Familiarity with in-premises demand response
Figure 94: Best business model for the Home Area Network
Figure 95: Demand response impact on the home installer business
Figure 96: Percent of customers likely to adopt demand response
Figure 97: Most likely demand response technology
Figure 98: Current wireless home control installation experience
Figure 99: Wireless home control applications
Figure 100: Wireless systems installed by technology
Figure 101: Who initiates the wireless system
Figure 102: Installed systems by more than one vendor?
Figure 103: Percent of sales to be wireless in 2007
Figure 104: Projection on wireless systems growth between 2007 to 2008
Figure 105: Percent of home controls market to be wireless in 2012
Figure 106: Evaluation of experience with Lutron
Figure 107: Evaluation on experience with ZigBee
Figure 108: Evaluation on experience with Z-Wave
Figure 109: Evaluation on experience with other proprietary WSN systems
Figure 110: Ranking on the new ZigBee PRO feature set
Figure 111: WSN technology drivers
Figure 112: Awareness by technology/network protocols
Figure 113: Wireless home automation inhibitors
Figure 114: Wireless adoption likelihood by application
Figure 115: Components – Disruption & Sustainability
Figure 116: WSN Devices – Disruption & Sustainability
Figure 117: Software– Disruption & Sustainability
Figure 118: Whole home systems – Disruption & Sustainability

List of Tables

Table 1: Geographical Market, Energy, and Telecom Trends
Table 2: WSN Protocols Compared At-A-Glance
Table 3: Power Consumption Compared for 4 Chipset Suppliers
Table 4: Global Total Units (2007- 2012)
Table 5: Global Total Revenues (2007- 2012)
Table 6: Global Units by Landscape (2007- 2012)
Table 7: Global Eqpmt Revenues by Landscape (2007- 2012)
Table 8: Global Units, by Market (2007 – 2012)
Table 9: Global Revenues, by Market (2007 -2012)
Table 10: Global Total Units by Solution (2007- 2012)
Table 11: Global Total Revenues by Solution (2007- 2012)
Table 12: Global Units by Product Segment (2007-2012)
Table 13: Global Total Revenues by Product Segment (2007-2012)
Table 14: Global Total Units by Protocol (2007 -2012)
Table 15: ASPs by Solution – Professional Installers (2007- 2012)
Table 16: ASPs by Solution – Mass Market (2007- 2012)
Table 17: Global WSN Households (2007 – 2012)
Table 18: Global WSN Smart Home Services by Solution (2007- 2012)
Table 19: North America Market Statistics
Table 20: North America – WSN Units by Landscape (2007-2012)
Table 21: North America – WSN Eqpmt Revenues by Landscape (2007-2012)
Table 22: North America – WSN Units by Solution (2007-2012)
Table 23: North America – WSN Revenues by Solution (2007-2012)
Table 24: North America – WSN Units by Product Segment (2007-2012)
Table 25: North America – WSN Revenues by Product Segment (2007-2012)
Table 26: North America – WSN Households (2007-2012)
Table 27: North America – WSN Smart Home Services Revenues (2007-2012)
Table 28: European Union Market Statistics
Table 29: Europe – WSN Units by Landscape (2007-2012)
Table 30: Europe – WSN Eqpmt Revenues by Landscape (2007-2012)
Table 31: Europe – WSN Units by Solution (2007-2012)
Table 32: Europe – WSN Eqpmt Revenues by Solution (2007-2012)
Table 33: Europe – WSN Units by Product Segment (2007-2012)
Table 34: Europe – WSN Revenues by Product Segment (2007-2012)
Table 35: Europe – WSN Households (2007-2012)
Table 36: Europe – WSN Smart Home Services Revenues (2007-2012)
Table 37: Asia Pacific Market Statistics
Table 38: Asia Pacific – WSN Units by Landscape (2007-2012)
Table 39: Asia Pacific – WSN Eqpmt Revenues by Landscape (2007-2012)
Table 40: Asia Pacific – WSN Units by Solution (2007-2012)
Table 41: Asia Pacific – WSN Eqpmt Revenues by Solution (2007-2012)
Table 42: Asia Pacific – WSN Units by Product Segment (2007-2012)
Table 43: Asia Pacific – WSN Revenues by Product Segment (2007-2012)
Table 44: Asia Pacific – WSN Households (2007-2012)
Table 45: Asia Pacific – WSN Smart Home Services Revenues (2007-2012)
Table 46: Rest of World Market Statistics
Table 47: Rest of World – WSN Units by Landscape (2007-2012)
Table 48: Rest of World – WSN Eqpmt Revenues by Landscape (2007-2012)
Table 49: Rest of World – WSN Units by Solution (2007-2012)
Table 50: Rest of World – WSN Revenues by Solution (2007-2012)
Table 51: Rest of World – WSN Units by Product Segment (2007-2012)
Table 52: Rest of World – WSN Revenues by Product Segment (2007-2012)
Table 53: Rest of World – WSN Households (2007-2012)
Table 54: Rest of World – WSN Smart Home Services Revenues(2007-2012)
Table 55: Component Suppliers - Technology Dynamics
Table 56: Module Makers – Technology Dynamics
Table 57: Component Suppliers – Profiles
Table 58: Module Makers - Profiles
Table 59: WSN Devices – Technology Dynamics
Table 60: WSN Devices – Profiles
Table 61: Software – Technology Dynamics
Table 62: Software – Profiles
Table 63: Whole Home Systems – Technology Dynamics
Table 64: Whole Home Systems – Profiles