Mobile Sensing Sports & Fitness
A Market Dynamics Report

Published: Q2 2015

Contributors:
Mareca Hatler, Darryl Gurganious,

Charlie Chi Ph.D

Pages:
55 (40 figures, 18 tables)

Table of Contents

ON World's Research:
* Leading industry experts
* Primary investigation
* Actionable data
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Methodology

Testimonials


News release


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Price:

$1,999 (multi-user/corporate) - Includes PDF and Mobile Sensing Health & Fitness Consumer Survey - PowerPoint
$999 (single user) - PDF



Synopsis:

Bluetooth Smart ultra-low power wireless and wearable sensing technologies for sports and fitness will create a $10.5 billion market by the end of 2015, triple the size it was last year.

Tens of millions of sports and fitness wearable devices as well as hundreds of millions of sensor infused smartphone/tablets are providing app developers with new markets and partners. This opportunity will continue to grow at a staggering pace as ON World’s latest research finds that mobile sensing devices that support sports and fitness apps will increase by 10X over the next five years.

Dedicated fitness mobile sensing devices currently dominate this market.

In 2014:

* Activity trackers outsold general purpose smartwatches 4:1.
* Over 5 million smartwatches shipped that support sports and fitness apps

* Fitness-focused activity tracker/smartwatches were 40% of all smartwatches

However, this market is undergoing a fundamental change because of the introduction of smartwatches. In five years, general purpose smartwatches that support fitness apps such as those offered by Apple, LG, Lenovo/Motorola, Pebble and Samsung will make up over 70% of the smartwatch market. meters, digital compasses and altimeters.

Based on input from 2,000+ individuals and analysis of 75,000 product reviews, ON World’s report, Mobile Sensing Sports & Fitness” covers the global market for mobile sensing systems for sports and fitness and forecasts 7 product segments including smartwatches, activity trackers, heart rate monitors, speed/cadence sensors and other performance monitors.

 


Primary Research:


2,000+ surveyed individuals

Free Executive Summary:
Send us an email
with
"sports and fitness" in the subject.

 


Companies/Organizations:

Companies we analyzed/interviewed for this report.

24 Hour Fitness
4iii
60beat
A&D Medical

Abvio
Adidas
AiQ Smart Clothing

AKM
Analog Devices
Apple

Arawella
Basis
Beets BLU
Biologic
Bluegiga
Blue Leza
Broadcom
Cardiio
Casio
Clothing Plus
connectBlue
Citizen
CSR
Dayton
Digifit
Dynastream
EM Microelectronic

Endomondo
Fitbit
Fitbug

Fitlinxx
Freescale
FitnessKeeper
GainSpan
Garmin
Global Fit
Hapilabs
Interaxon
Jawbone
Knowles
Lark Technologies
Lenovo/Motorola
LG
Magellan
MapMyFitness
Marvell
Microsoft

Mio Global
Mobiplex
Motorola
Murata

Misfit
Nike
NFC Forum
Noom
Nordic Semiconductor
NeuroSky
Omron
Oregon Scientific

Qualcomm Atheros
Qualcomm
Pebble
Philips
Physi-Cal Enterprises
Polar Electro Oy
Pyle
Recon Instruments
Renesas
Runtastic
Salutron
Samsung
Scosche
Silicon Labs
Smart Lift
Sony
Sportline
Spree Technologies
ST Microelectronics
Sports Tracking Technologies
Strava Cycling

Telit
Texas Instruments

Timex
Toshiba
Toumaz
Under Armour
Valencell

Wahoo Fitness
Weartech
Wicentric
Withings
Zen Labs
Zensorium
Zepp Labs
Zephyr


buy


Table of Contents

Executive Summary
Report Scope & Methodology
Mobile Sensing Definition & Variations

The Ecosystem
The Market Opportunity
Smart Mobile Devices & Fitness Apps
Value System
Venture Funding & Startups

Product Segments
Activity Trackers
Smartwatches
Heart Rate Monitors
Speed, Cadence & Other Performance Monitors
Product Analysis

Consumer 2015 Survey
Adoption Timeline
Applications
Preferred Form Factors
Maximum Wearable Tech Price
Wearable Tech Concerns
Most Likely Future Markets


Technology Dynamics
Summary
Technology Advances & Innovations
Ultra Low Power Components
Beacons
Sensor Patches
Health Platforms
Wearable Operating Systems
Wireless Sensing Standards & Industry Groups
Bluetooth Smart
ANT+ Alliance
WiFi
Near Field Communications (NFC)
BodyLAN

Global Total Market Size Forecasts
Methodology

Units by Product Segment
Equipment Revenues by Product Segment
Fitness Industry Units by Product Segment
Fitness Industry Mobile Sensing Equipment Revenues
Revenues by Equipment, Apps & Services
Revenues by Geography
Dedicated Activity Tracker Units
Dedicated Activity Tracker Revenues
Total Activity Tracking Market
Smartwatch Shipments
Smartwatch Revenues
Chipset Shipments by Technology


Competitive Landscape
Competitive Landscape
Device Manufacturers & Platforms
Mobile Apps & Software
Component Suppliers & Others


List of Figures


Figure 1: Global Mobile Sensing Sports/Fitness Device Shipments (2014-2019)
Figure 3: Mobile Sensing Sports & Fitness Devices Product Reviews <2013 & 2013+
Figure 3: Rising Interest in Activity Trackers
Figure 4: Global Mobile Sensing Sports/Fitness Equipment Revenues by Segment in 2014 & 2019
Figure 5: Global Smartphone Shipments & Fitness App Downloads (2012-2017)
Figure 6: Activity Tracker Vendor Market Shares in 2014
Figure 7: Top Three Smartwatch Vendors in 2014
Figure 8: Smartwatches w/ Fitness Tracking Vendor Market Shares in 2014
Figure 9: Smartwatch Device Shipments with Fitness Apps (2014-2019)
Figure 10: Mobile Sensing Wearables Products by Market
Figure 11: Mobile Sensing Sports & Fitness Unique Products by Type
Figure 12: Mobile Sensing Sports & Fitness Products by Price
Figure 13: Mobile Sensing Sports & Fitness Products by Technology
Figure 14: Mobile Sensing Wearable Products by Type and Price
Figure 15: Mobile Sensing Wearable Products by Type and Technology
Figure 16: Mobile Sensing Sports & Fitness Product Reviews Growth by Type
Figure 17: Mobile Sensing Sports & Fitness Product Reviews Growth by Technology
Figure 18: Likely Wearable Tech Products in 2014 and 2015
Figure 19: Likelihood of Purchasing a Wearable Tech Product
Figure 20: Likely Wearable Technology Applications
Figure 21: Likely Health & Fitness Wearable Tech Applications
Figure 22: Preferred Wearable Technology Form Factor
Figure 23: Maximum Wearable Tech Price
Figure 24: Wearable Tech Biggest Concern
Figure 25: Types of Wearable Tech Data Willing to Share
Figure 26: Markets Where Wearables Will Have a Positive Impact
Figure 27:Activity Trackers Likely To Buy w/in 2 Years
Figure 28: Global Total Mobile Sensing Sports/Fitness Device Shipments by Segment (2014-2019)
Figure 29: Global Total Mobile Sensing Sports/Fitness Eqpmt Revenues by Segment (2014-2019)
Figure 30: Global Ded. Mobile Sensing Sports/Fitness Device Shipments by Type (2014-2019)
Figure 31: Global Ded. Mobile Sensing Sports/Fitness Eqpmt Revenues by Type (2014-2019)
Figure 32: Global Mobile Sensing Sports/Fitness Revenues Eqpmt, Apps & Subs (2014-2019)
Figure 33: Global Mobile Sensing Sports & Fitness Revenues by Geography (2014-2019)
Figure 34: Global Ded. Activity Tracker Unit Shipments by Type (2014-2019)
Figure 35: Global Ded. Activity Tracker Equipment Revenues by Type (2014-2019)
Figure 36: Global Total Mobile Sensing Devices Used for Activity Tracking (2014-2019)
Figure 37: Global Smartwatch Shipments by Segment (2014-2019)
Figure 38: Global Smartwatch Equipment Revenues by Segment (2014-2019)
Figure 39: Global Mobile Sensing Sports/Fitness Chipsets by Technology (2014-2019)
Figure 40: Mobile Sensing Sports & Fitness Competitive Landscapend

List of Tables

TabTable 1: Mobile Sensing Sports & Fitness Value System
Table 2: Sports & Fitness Mobile Sensing Wearable Product Segments
Table 3: Activity Tracker & Smartwatch Vendors Compared
Table 4: Global Total Mobile Sensing Sports/Fitness Device Shipments by Segment (2014-2019)
Table 5: Global Total Mobile Sensing Sports/Fitness Eqpmt Revenues by Segment (2014-2019)
Table 6: Global Ded. Mobile Sensing Sports/Fitness Device Shipments by Type (2014-2019) 35
Table 7: Global Ded. Mobile Sensing Sports/Fitness Eqpmt Revenues by Type (2014-2019) 36
Table 8: Global Mobile Sensing Sports/Fitness Revenues, Eqpmt, Apps & Subs (2014-2019) 37
Table 9: Global Mobile Sensing Sports/Fitness Revenues by Geography (2014-2019) 38
Table 10: Global Ded. Activity Tracker Unit Shipments by Type (2014-2019)
Table 11: Global Ded. Activity Tracker Equipment Revenues by Type (2014-2019)
Table 12: Global Total Mobile Sensing Devices Used for Activity Tracking (2014-2019)
Table 13: Global Smartwatch Shipments by Segment (2014-2019)
Table 14: Global Smartwatch Equipment Revenues by Segment (2014-2019)
Table 15: Global Mobile Sensing Sports & Fitness Chipsets by Technology (2014-2019)
Table 16: Mobile Sensing Sports/Fitness Manufacturers & Platforms
Table 17: Mobile Sensing Sports/Fitness App Developers
Table 18: Mobile Sensing Sports & Fitness Components & Others


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