Bluetooth Smart ultra-low power wireless and wearable sensing technologies for sports and fitness will create a $10.5 billion market by the end of 2015, triple the size it was last year.
Tens of millions of sports and fitness wearable devices as well as hundreds of millions of sensor infused smartphone/tablets are providing app developers with new markets and partners. This opportunity will continue to grow at a staggering pace as ON World’s latest research finds that mobile sensing devices that support sports and fitness apps will increase by 10X over the next five years.
Dedicated fitness mobile sensing devices currently dominate this market.
* Activity trackers outsold general purpose smartwatches 4:1.
* Over 5 million smartwatches shipped that support sports and fitness apps
Fitness-focused activity tracker/smartwatches were 40% of all smartwatches
However, this market is undergoing a fundamental change because of the introduction of smartwatches. In five years, general purpose smartwatches that support fitness apps such as those offered by Apple, LG, Lenovo/Motorola, Pebble and Samsung will make up over 70% of the smartwatch market. meters, digital compasses and altimeters.
Based on input from 2,000+ individuals and analysis of 75,000 product reviews, ON World’s report, Mobile Sensing Sports & Fitness” covers the global market for mobile sensing systems for sports and fitness and forecasts 7 product segments including smartwatches, activity trackers, heart rate monitors, speed/cadence sensors and other performance monitors.
2,000+ surveyed individuals
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