Mobile Sensing Sports & Fitness
A Market Dynamics Report

Published: Q2 2013

Contributors:
Mareca Hatler, Darryl Gurganious,

Charlie Chi Ph.D

Pages:
91 (154 figures, 19 tables)

Table of Contents

ON World's Research:
* Leading industry experts
* Primary investigation
* Actionable data
* Money back guarantee

Methodology

Testimonials


News release1
News release2


Related Reports:

Mobile Sensing Health & Fitness Set
35% off 2 reports including "Mobile Sensing Sports & Fitness"

Mobile Sensing Health & Wellness

Smart Buildings
Smart Lighting
Smart Homes
Smart Energy Homes
802.15.4 & ZigBee
Energy Harvesting
Smart Meters/AMI
Smart Industries
Smart Buildings




Price:

$2999 (multi-user/corporate)
$1999 (single user)



Synopsis:

Wearable sensors, smart mobile devices, MEMS sensors and a robust developer community have moved sports and fitness mobile sensing from early adopter to the mass market. Enabled by low power wireless technologies such as ANT and Bluetooth Smart, dedicated mobile sensing sports and fitness solutions are quickly expanding to other health and wellness markets.

With $800 million in venture funding and hundreds of products, 2013 is becoming a pivotal year for health and fitness mobile sensing. In this report, we cover the major mobile sensing sports and fitness market segments, technologies and an in-depth evaluation of 200 mobile sensing products.

In particular, we focus on the following developments:

• Wearable Wireless Sensors
• Smart Mobile Devices & Mobile Apps
• Smart Watches

By 2017, there will be 500 million annual sensor shipments for mobile sensing fitness and health applications and two-thirds of these will be for activity tracking.

However, growth will not be equal for all markets. Some dedicated sports and fitness products will be disrupted by the emergence of new general purpose mobile sensing products, most notably smart watches.

Also, dedicated mobile sensing sports and fitness device manufacturers face intense competition from smartphones/tablets makers and app developers targeting increasingly sophisticated and integrated mobile device sensors such as accelerometers, digital compasses and altimeters.

Based on input from nearly 2,000 individuals, this report analyzes sports and fitness mobile (carry-able and wearable) sensing devices with built in communication systems.

In addition to covering dedicated mobile sensing sports and fitness devices, apps and subscriptions we provide forecasts and analysis on the impact from general purpose smart devices such as smartphones, tablets and smart watches.

The report also presents the key findings from three separate surveys with online consumers, early technology adopters and developers conducted in late 2012 and the first quarter of 2013.



 


Primary Research:


This report is based on phone interviews and surveys with 2,000 individuals including consumers, manufacturers, developers and suppliers as well as 1,000s of product reviews.

Free Executive Summary:
Send us an email
with
"fitness" in the subject.

 


Companies/Organizations:

Companies we interviewed/included in this report:

24 Hour Fitness
4iii
60beat
A&D Medical

Abvio
Adidas
AKM
Analog Devices
Arawella
Basis
Beets BLU
Biologic
Bluegiga
Blue Leza
Broadcom
BodyMedia

Cardiio
Casio
connectBlue
Citizen
CSR
Dayton
Dynastream Innovations
EM Microelectronic
Energy Micro
Endomondo
Fitbit
Fitbug

Fitlinxx
Freescale
FitnessKeeper
GainSpan
Garmin
Global Fit
Hapilabs
Interaxon
InvenSense
Jawbone
Knowles
Hothead Technologies
Lark Technologies
LG
Maciek Drejak Labs

Magellan
MapMyFitness
Marvell
Mobiplex
Motorola
Murata

Misfit
Nike
NFC Forum
Noom
Nordic Semiconductor
NeuroSky
Omron
Oregon Scientific

Qualcomm Atheros
Qualcomm Life
Philips
Physi-Cal Enterprises
Polar Electro Oy
Pyle
Renesas
Runtastic
Salutron
Scosche
Silicon Labs
Sony
Speed Master
Sportline
ST Microelectronics
Sports Tracking Technologies
Strava Cycling

Telit
Texas Instruments

Timex
Toumaz
Valencell

Wahoo Fitness
Weartech
Wicentric
Withings
Zen Labs
Zensorium
Zephyr


buy


Table of Contents

Executive Summary
Report Scope & Methodology


The Mobile Sensing Sports & Fitness Ecosystem
Mobile Sensing Definition & Variations
Wearable Mobile Sensing
Smart Watches
Carry-able Mobile Sensing
Smart Mobile Devices
Mobile Apps

Target Markets & Solutions
Activity Trackers
Heart Rate Monitors
Speed, Cadence and other Performance Monitors
Sports Watches
Mobile Sensing Sports & Fitness Products

Consumer Viewpoints
Consumer Smart Watch Survey
Smart Watch Applications
Health & Fitness Smart Watch Applications
Heart Rate Monitoring
Activity Tracking
Smart Watch External Devices
Preferred External Devices – Heart Rate Sensor
Preferred External Devices – Speed Sensor
Max Price
Battery Lifetime
Mobile Sensing Health & Fitness Apps
Developer Viewpoints

Technology Dynamics
Mobile Sensing Components and Protocols Test
Test Focus
Accelerometer Range and Power Test
Accelerometer Battery Lifetime Test
GPS Power Test
GPS+Accelerometer+Altimeter Power Test
Key Standards & Industry Groups
IEEE 802.15.4
ZigBee
Bluetooth Classic
Bluetooth Low Energy
ANT
BodyLAN
WiFi
Near Field Communication (NFC)

Global Total Market Size Forecasts
Methodology

Mobile Sensing Sports & Fitness (with Smart Watches)
Units by System Type
Units by Application

Sports & Fitness Dedicated Devices
Equipment Revenues by Product Type
Revenues by Segment (Equipment & Services)
Revenues by Geography
Chipset Shipments by Technology

Health & Fitness Forecasts
Health & Fitness Dedicated Device Shipments
Health & Fitness Smart Device Sensor Shipments
Health & Fitness Dedicated Device Sensor Shipments

Smart Watches for Health & Fitness
Smart Watch Shipments
Smart Watch Revenues

Mobile Sensing Health & Fitness Apps
App Downloads by Application
App Revenues by Application
App Downloads by Geography
App Revenues by Geography

Competitive Landscape
Company Profiles
Product Evaluation
Activity Trackers
BodyMedia LINK
Fitbit One
Nike+ Fuelband
Jawbone UP
Zephyr Bluetooth Heart Rate Monitor & Activity Tracker
Heart Rate Monitors
Polar FT4 Heart Rate Monitor
Scosche Rhythm Pulse Monitor & Heart Rate Monitor
Timex Personal Trainer
Wahoo Fitness Blue Heart Rate Monitor
Beets BLU Wireless Heart Rate Monitor
Mobile Health & Fitness App Developers
Mobile App Evaluation
Sleep Cycle Alarm Clock
Run with Map my Run
RunKeeper
Instant Heart Rate Monitor
Runtastic Running & Fitness
Endomondo Sports Tracker
Map My Ride
Cyclemeter GPS Cycling and Running


List of Figures


Figure 1: Global Cumulative Mobile Sensing Sports & Fitness
Apps/Subscription Revenues (2012-2017)
Figure 2: Smart Watch Survey – Most Essential Smart Watch Application
Figure 3: Early Technology Adopters – Likelihood of Using a Web Connected Activity Tracker
Figure 4: Coin Battery Life by Radio Protocol w/ 3 Sensors/1 Trans. per Minute
Figure 5: Converging Landscapes for Health & Fitness
Figure 6: Mobile Sensing Health & Fitness Wearable Device Shipments (2012-2017)
Figure 7: Fitness-enabled Smart Watch & Sports Watch Shipments (2012-2017)
Figure 8: Global Health/Fitness-enabled Smart Mobile Device Shipments (2012-2017)
Figure 9: Mobile Sensing Health & Fitness Mobile App Downloads, Free & Paid (2012-2017)
Figure 10: Sports & Fitness Mobile Sensing Equipment Markets in 2017
Figure 11: Select Smart Watches & Sports Watches
Figure 12: Mobile Sensing Health & Fitness Systems by Target Market
Figure 13: Mobile Sensing Health & Fitness Systems by Type
Figure 14: Mobile Sensing Health & Fitness Systems & Services by Launch Date
Figure 15: Mobile Sensing Sports & Fitness Devices by Type & Technology
Figure 16: Early Adopters – Likely/Most Likely Health & Fitness Services
Figure 17: Early Adopters – Fitness Devices Used w/in the Past Year
Figure 18: Early Adopters – Current Fitness Devices by Communications
Figure 19: Early Adopters – Likelihood of Using a Web Connected Activity Tracker
Figure 20: Early Adopters – Likelihood of Using a Web Connected Heart Rate Monitor
Figure 21: Early Adopters – Max Willing to Spend on a Personal Fitness Service
Figure 22: Early Adopters – Most Important Smartphone Services
Figure 23: Early Adopters – Using Smartphone for Fitness/Weight Mgmt Ranked
Figure 24: Early Adopters – Smartphone Sensing Concerns Ranked
Figure 25: U.S. Consumers – Interest in Purchasing a Smart Watch
Figure 26: U.S. Consumers – Interest in Purchasing a Smart Watch by Gender
Figure 27: U.S. Consumers – Interest in Purchasing a Smart Watch by Age & Income
Figure 28: U.S. Consumers – Smart Watch Applications
Figure 29: U.S. Consumers – Smart Watch Applications by Gender
Figure 30: U.S. Consumers – Use Smart Watch for Health/Fitness by Age
Figure 31: U.S. Consumers – Use Smart Watch for Health/Fitness by Income
Figure 32: U.S. Consumers – Health/Fitness Smart Watch Applications
Figure 33: U.S. Consumers – Health/Fitness Smart Watch Applications by Gender
Figure 34: U.S. Consumers – Health/Fitness Smart Watch Applications by Age
Figure 35: U.S. Consumers – Health/Fitness Smart Watch Applications by Income
Figure 36: U.S. Consumers – Interest in Smart Watch for Heart Rate by Gender
Figure 37: U.S. Consumers – Interest in Smart Watch for Heart Rate by Age & Income
Figure 38: U.S. Consumers – Interest in Smart Watch for Activity Tracking by Gender
Figure 39: U.S. Consumers – Interest in Smart Watch for Activity Tracking by Age & Income
Figure 40: U.S. Consumers – Health/Fitness Devices Interested In Using w/ Smart Watch
Figure 41: U.S. Consumers – Smart Watch w/ External Health/Fitness Devices by Gender
Figure 42: U.S. Consumers – Smart Watch External Health/Fitness Devices Preferred by Age
Figure 43: U.S. Consumers – Smart Watch External Health/Fitness Devices Preferred by Income
Figure 44: U.S. Consumers – Interest in Heart Rate Sensor w/ Smart Watch by Gender
Figure 45: U.S. Consumers – Interest in Heart Rate Sensor w/ Smart Watch by Age & Income
Figure 46: U.S. Consumers – Interest in Speed Sensor w/ Smart Watch by Gender
Figure 47: U.S. Consumers – Interest in Speed Sensor w/ Smart Watch by Age & Income
Figure 48: U.S. Consumers – Max Preferred Health/Fitness Smart Watch Price
Figure 49: U.S. Consumers – Max Preferred Health/Fitness Smart Watch Price by Gender
Figure 50: U.S. Consumers – Max Health/Fitness Smart Watch Battery Lifetime
Figure 51: U.S. Consumers – Max Health/Fitness Smart Watch Battery Life by Gender
Figure 52: Global Mobile Sensing H&F App Revenues & Percent of All Health Apps (2012-2017)
Figure 53: Mobile Sensing Health/Fitness App Downloads, Cumulative vs 2013 Annual
Figure 54: Mobile Sensing Health/Fitness App Total Downloads, Percent Paid vs Free
Figure 55: Mobile Sensing Health/Fitness App Downloads by Type (Paid Only)
Figure 56: Mobile Sensing Health/Fitness Total App Downloads by Type (Free & Paid)
Figure 57: Mobile Sensing Health/Fitness Total App Downloads, Select Apps
Figure 58: Mobile Sensing Health/Fitness Total App Downloads by Platform
Figure 59: WSN Developers – Current & Planned Health/Fitness
Figure 60: WSN Developers – Controllers/Managers Today & Future Planned
Figure 61: Mobile Sensing Developers Status
Figure 62: Mobile Sensing Developers – Network System Type
Figure 63: Mobile Sensing Developers – Targeted Applications
Figure 64: WSN Health & Fitness Developers – WSN Technologies Adopted
Figure 65: Mobile Sensing Radio Range
Figure 66: Mobile Sensing Device Average Power
Figure 67: Coin Battery Comparison - Accelerometer
Figure 68: Battery Life - Coin (CR2032) - Accelerometer
Figure 69: Battery Life - Coin (CR2032) - GPS
Figure 70: Coin Battery Comparison - GPS
Figure 71: Battery Life - Coin (CR2032) - GPS+Accelerometer+Altimeter
Figure 72: Global Mobile Sensing Sports & Fitness Device Shipments by Type (2012-2017)
Figure 73: Global Mobile Sensing Sports & Fitness Units by Application (2012-2017)
Figure 74: Global Mobile Sensing Sports & Fitness Units by Application (2012-2017)
Figure 75: Global Mobile Sensing Sports & Fitness Eqpmnt Revenues by Application (2012-2017)
Figure 76: Global Mobile Sensing Sports & Fitness Revenues by Segment (2012-2017)
Figure 77: Global Mobile Sensing Sports & Fitness Revenues by Geography (2012-2017)
Figure 78: Global Mobile Sensing Sports & Fitness Com. Chipsets by Technology (2012-2017)
Figure 79: Global Mobile Sensing Health/Fitness Ded. Device Shipments by Market (2012-2017)
Figure 80: Global Health/Fitness-enabled Smart Device Sensor Shipments by Type (2012-2017)
Figure 81: Global Mobile Sensing H&F Ded. Device Sensor Shipments by Type (2012-2017)
Figure 82: Global Smart Watch Shipments, All & w/ Health/Fitness (2012-2017)
Figure 83: Global Smart Watch Equipment Revenues, All & w/ Health/Fitness (2012-2017)
Figure 84: Global Mobile Sensing H&F App Downloads by Application, Free & Paid (2012-2017)
Figure 85: Global Mobile Sensing H&F App Revenues by Application (2012-2017)
Figure 86: Global Mobile Sensing H&F App Downloads by Geography (2012-2017)
Figure 87: Global Mobile Sensing H&F App Revenues by Geography (2012-2017)
Figure 88: Mobile Sensing Sports & Fitness Value System
Figure 89: Activity Trackers – Internet Search Volume & Cost Trends per Company
Figure 90: Activity Trackers –12 Month Internet Search Trend
Figure 91: BodyMedia LINK- Customer Analysis
Figure 92: LINK Initial Purchase Experience
Figure 93: LINK Customer Satisfaction
Figure 94: Fitbit One - Customer Analysis
Figure 95: One Initial Purchase Experience
Figure 96: One Customer Satisfaction
Figure 97: Nike+Fuelband - Customer Analysis
Figure 98: Fuelband Initial Purchase Experience
Figure 99: Fuelband Customer Satisfaction
Figure 100: Jawbone UP - Customer Analysis
Figure 101: UP Initial Purchase Experience
Figure 102: UP Customer Satisfaction
Figure 103: Zephyr BHR Wireless Heart Rate Monitor - Customer Analysis
Figure 104: Zephyr Initial Purchase Experience
Figure 105: Zephyr Customer Satisfaction
Figure 106: Heart Rate Monitors – Internet Search Volume & Cost Trends per Company
Figure 107: Heart Rate Monitors –12 Month Internet Search Trend
Figure 108: Polar FT4 Heart Rate Monitor - Customer Analysis
Figure 109: FT4 Initial Purchase Experience
Figure 110: FT4 Customer Satisfaction
Figure 111: Scosche Rhythm Pulse Monitor - Customer Analysis
Figure 112: Rhythm Initial Purchase Experience
Figure 113: Rhythm Customer Satisfaction
Figure 114: Timex Personal Trainer - Customer Analysis
Figure 115: PT Initial Purchase Experience
Figure 116: PT Customer Satisfaction
Figure 117: Wahoo Blue Heart Rate Monitor - Customer Analysis
Figure 118: Blue HR Initial Purchase Experience 81
Figure 119: Blue HR Customer Satisfaction
Figure 120: Beets BLU Wireless Heart Rate Monitor - Customer Analysis
Figure 121: Beets BLU Initial Purchase Experience
Figure 122: Beets BLU Customer Satisfaction
Figure 123: Sleep Cycle Initial Purchase Experience
Figure 124: Sleep Cycle Customer Satisfaction
Figure 125: Sleep Cycle Internet Search Volume
Figure 126: Sleep Cycle Search Trend
Figure 127: MapMyRun Initial Purchase Experience
Figure 128: MapMyRun Customer Satisfaction
Figure 129: MapMyRun Internet Search Volume
Figure 130: MapMyRun Search Trend
Figure 131: RunKeeper Initial Purchase Experience
Figure 132: RunKeeper Customer Satisfaction
Figure 133: RunKeeper Internet Search Volume
Figure 134: RunKeeper Search Trend
Figure 135: Instant HRM Initial Purchase Experience
Figure 136: Instant HRM Customer Satisfaction
Figure 137: Instant HRM Internet Search Volume
Figure 138: Instant HRM Search Trend
Figure 139: Runtastic Initial Purchase Experience
Figure 140: Runtastic Customer Satisfaction
Figure 141: Runtastic Internet Search Volume
Figure 142: Runtastic Search Trend
Figure 143: Sports Tracker Initial Purchase Experience
Figure 144: Sports Tracker Customer Satisfaction
Figure 145: Sports Tracker Internet Search Volume
Figure 146: Sports Tracker Search Trend
Figure 147: MapMyRide Initial Purchase Experience
Figure 148: MapMyRide Customer Satisfaction
Figure 149: MapMyRide Internet Search Volume
Figure 150: MapMyRide Search Trend
Figure 151: Cyclemeter Initial Purchase Experience
Figure 152: Cyclemeter Customer Satisfaction
Figure 153: Cyclemeter Internet Search Volume
Figure 154: Cyclemeter Search Trend

List of Tables

Table 1: Mobile Sensing Sports & Fitness Market Segmentation
Table 2: Global Mobile Sensing Sports & Fitness Device Shipments by Type (2012-2017)
Table 3: Global Mobile Sensing Sports & Fitness Units by Application (2012-2017)
Table 4: Global Mobile Sensing Sports & Fitness Units by Application (2012-2017)
Table 5: Global Mobile Sensing Sports & Fitness Eqpmnt Revenues by Application (2012-2017)
Table 6: Global Mobile Sensing Sports & Fitness Revenues by Segment (2012-2017)
Table 7: Global Mobile Sensing Sports & Fitness Revenues by Geography (2012-2017)
Table 8: Global Mobile Sensing Sports & Fitness Com. Chipsets by Technology (2012-2017)
Table 9: Global Mobile Sensing Health/Fitness Ded. Device Shipments by Market (2012-2017)
Table 10: Global Health/Fitness-enabled Smart Device Sensor Shipments by Type (2012-2017)
Table 11: Global Mobile Sensing H&F Ded. Device Sensor Shipments by Type (2012-2017)
Table 12: Global Smart Watch Shipments, All & w/ Health/Fitness (2012-2017)
Table 13: Global Smart Watch Equipment Revenues, All & w/ Health/Fitness (2012-2017)
Table 14: Global Mobile Sensing H&F App Downloads by Application, Free & Paid (2012-2017)
Table 15: Global Mobile Sensing H&F App Revenues by Application (2012-2017)
Table 16: Global Mobile Sensing H&F App Downloads by Geography (2012-2017)
Table 17: Global Mobile Sensing H&F App Revenues by Geography (2012-2017)
Table 18: Mobile Sensing Sports & Fitness Device Manufacturers
Table 19: Mobile Sensing Sports & Fitness Mobile App Developers


About ON World:
ON World provides global business intelligence on smart technology markets. Our research reports and information services are sold to Fortune 1000 companies, startups and investors worldwide.

Questions? We welcome your questions on completed reports or suggestions on upcoming research. The fastest way to process your request is to send us an eMail

About Us Reports Customers Our Team