About Our Research


ON World provides world class business intelligence on smart technology markets.

Our research reports and customized studies provide Fortune 1000 companies, startups, and investors with the market data and strategic analysis they need to succeed in dynamic, highly competitive emerging technology markets.

We are distinguished by the following four "Ps":

People -- We have assembled a world-class team of wireless analysts who have relevant industry experience and technical knowledge.

Proprietary Systems -- Our proprietary research system emphasizes extensive primary research with vendors, suppliers, and end users; ongoing compilation of market intelligence from thousands of public and private data sources; and systematic analyses and forecasting processes. We invest a large percentage of our profits in leading edge information technologies that drive our primary research.

Position -- We focus exclusively on emerging wireless markets and have invested information technology systems that model the specific challenges related to wireless technologies such as performance and power management.

Pricing -- By profit-sharing with our analysts, leveraging our proprietary systems, and focusing on one industry, we can offer you -- our customer-- maximum research value at a fraction of the cost of our competitors.


Our Advantages

Experienced Analysts -- Each research channel is covered by at least two senior analysts with combined relevant industry and/or research experience of 20 years or more. In addition, at least one of the analysts has relevant technology knowledge and experience.

Real-world Focus -- Our research system enables us to keep up-to-date with market developments, technology trends, and competitive forces so we can provide our customers with current business intelligence to help them win in today's global marketplace.

Relationships -- ON World's ongoing relationships with executives at startups and Fortune 1000 companies ensures we stay on top of rapidly changing market conditions, new business models, and the disruptive impact of emerging wireless technologies.

Unbiased -- ON World has no vested interest in any companies, technologies, markets or standards. We maintain a lack of bias by not engaging in research consulting services that might compromise this position.

Responsive to your Needs -- Our research is strongly influenced by our customers' input on their research needs and wants. If you have a specific research request, please send us an eMail

Immediate Downloads - Download your report(s) within minutes after your online purchase.

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Research Methodology

ON World's research methodology features extensive primary research (including phone interviews and online surveys), ongoing review and filtering of market data from thousands of public and private data sources, as well as systematic analyses and forecasting processes.

  • Preparation - Before beginning a new report we get feedback from our customers to define the market, technology, and product/service scope as well as other research objectives such as investigating specific end users' needs.

  • Primary Research - We complete surveys with hundreds of end users, vendors, and suppliers every quarter.

  • Competitive Landscape - Product segmentation, competitor "disruption" and "sustainability" evaluation, value system analysis and other competitive forces.

  • Technology Dynamics - Competing variations and alternatives, standards, performance, functionality, and pricing.

  • Market Forces - Market segmentation, industry, economic, and regulatory forces.

  • Forecasting - Total potential market sizing, adoption drivers and inhibitors, and projections using our proprietary formula that predicts the impact of emerging technologies on new and existing markets.

  • Report Writing - Each report-- authored by at least two senior analysts-- includes the following major sections: Executive summary, survey results, target markets, technology background, and value system (competitor segmentation, analysis, and profiles


Our ongoing research cycle looks like the following:

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Our Customers

ON World's customers include Fortune 500 companies including Cisco, Ericsson, Honeywell, Hewlett-Packard, IBM, Intel, Motorola, Philips, and Siemens.

In addition, ON World's investment analyses have been instrumental in millions of private equity funding for dozens of wireless startups.

Call us toll free in the United States: 888-312-2619

International customer outside of the US: 858-259-2397

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